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Bid Manager Optimization Assessment Answers

Bid Manager Optimization Assessment Answers

 

Exam URL: https://skillshop.exceedlms.com/student/path/1974

 

Questions:

 

What is a key reason to check pacing for TrueView insertion orders right after launch?

  • To ensure TrueView ads always pace ahead because they are more profitable
  • To ensure the daily budget has been manually calculated correctly.
  • To ensure they have not been rejected due to ad policy
  • To ensure TrueView bids are not cost-per-view (CPV) because that could cause overspend

 

  1. You have an insertion order designed to get more customers to install your app. What is its goal?
  2. Which can be one of the most effective strategies for driving action?
  3. What can you do to optimize in the final week of your campaign’s flight?
  4. When would you avoid setting your display insertion order’s pacing to “ASAP”?
  5. What’s a good frequency when your goal is to start raising awareness with new people?
  6. What is the maximum amount Bid Manager will increase your bids when using bid multipliers?
  7. At its most basic, how do you optimize your campaign?
  8. When optimizing to build awareness, what components should you optimize first?
  9. What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?
  10. Which of the following is an example of low performers when trying to influence consideration?
  11. What is a way to improve your targeting when your goal is influencing consideration?
  12. Why would you look at an impression lost chart when making quick optimizations?
  13. What’s the best way to optimize for creatives with high click rates?
  14. Paul wants to make sure his ads reach users who visit a popular delivery app. Which dimension will he choose when setting up his bid multipliers?
  15. Why is defining a primary goal the first step of optimizing your online advertising campaign?
  16. Manual optimizations to which components typically provide the greatest impact?
  17. Why would you use fixed manual bidding for a line item instead of leaving it to automated algorithmic bidding?
  18. What’s a promising way to increase your remarketing list’s potential impressions?
  19. How can the pacing metrics help you to optimize remarketing line items?
  20. What’s a possible way to optimize toward a $10 cost per action (CPA) goal if your current CPA is $50?
  21. What is the most important factor to consider when evaluating viewability and ad position performance?

 

 

Which of the following is an example of low performers when trying to influence consideration?

By

 

Which of the following is an example of low performers when trying to influence consideration?

 

  • Sites with low viewability and no conversions
  • Sites with low volume, but high conversions
  • Sites with high viewability and clicks
  • Audiences with many conversions and high costs per thousand impressions (CPMs)

 

What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?

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What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?

 

  • It can be expensive to implement and maintain.
  • This can expand your reach to sites you do not intend.
  • Doing so can significantly reduce the inventory your ads can appear with.
  • Categories change so frequently that they have an unpredictable effect on reach.

 

When optimizing to build awareness, what components should you optimize first?

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When optimizing to build awareness, what components should you optimize first?

 

  • Spend, pacing, and frequency
  • Sites, creatives, and time of day
  • Audience, creatives, and brand
  • Viewability, budget, and pacing

 

At its most basic, how do you optimize your campaign?

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At its most basic, how do you optimize your campaign?

 

  • Find out which creatives are most effective, then run more creatives like those.
  • Find out which components are best at getting the results you want, then update your campaign to favor those components.
  • Find out which sites and apps bring the best response, then target more of them.
  • Find out which components are driving the most revenue, then update your campaign to favor these components.

 

What’s a good frequency when your goal is to start raising awareness with new people?

By

 

What’s a good frequency when your goal is to start raising awareness with new people?

 

  • Three per day — build awareness, but don’t waste budget on unneeded reintroductions.
  • Ten per day — spend some extra so they remember you.
  • One per day — you’re just trying to meet new people.
  • Unlimited — make sure they remember your brand.