How does a Performance Max campaign work to find potential customers for an advertiser?
- By utilizing AI to make decisions around how much money is budgets to various channels like YouTube and Search
- By letting advertisers create and manage individual text, image, and video ads so that they can better tailor their ads to their intended audience
- By optimizing campaigns across channels manually and insights into performance drivers
- By promoting a particular product or service in a single campaign that covers almost all Google Ads inventory