What are two key benefits of using the Insights page? (Choose two.)
- Understand how much a marketer’s competitors are spending each week.
- Uncover new consumer insights such as rising search trends and new converting audiences.
- Optimize Search campaigns through insights specifically intended for that purpose.
- Identify and diagnose performance issues to better run successful campaigns.
Explanation:
The selected answers, **Uncover new consumer insights such as rising search trends and new converting audiences** and **Identify and diagnose performance issues to better run successful campaigns**, are both key benefits of using the Insights page. Firstly, the Insights page provides valuable information about emerging search trends and audience behaviors, enabling marketers to stay updated with the latest consumer interests and preferences. By uncovering new insights, marketers can adapt their strategies accordingly, targeting relevant audiences and capitalizing on trending topics to drive engagement and conversions. Secondly, the Insights page assists marketers in identifying and diagnosing performance issues within their campaigns. It offers valuable data and metrics that highlight areas of improvement, such as underperforming keywords or ad creatives, allowing marketers to address issues promptly and optimize their campaigns for better results. Overall, leveraging the Insights page offers marketers valuable insights into consumer behavior and campaign performance, empowering them to make data-driven decisions and enhance the effectiveness of their marketing efforts.