When designing an experiment to test Performance Max campaigns, which is a best practice to follow?
- Making sure the Performance Max budget is limited to 10% of other campaigns’ budgets.
- Setting up Performance Max with a comparable CPA or ROAS target to other campaigns
- Establishing a new CPA or ROAS goal for Performance Max campaigns
- Running the Performance Max experiment for one to two weeks before assessing the results
Related question:
What’s a best practice to follow when designing an experiment to test Performance Max campaigns?
- Create a new CPA or ROAS goal for Performance Max campaigns to achieve.
- Keep Performance Max budget limited to 10% of other campaigns’ budgets.
- Optimize Performance Max to a comparable CPA or ROAS target to other campaigns.
- Run the Performance Max experiment for one to two weeks before evaluating results.