Which marketing behavior can be done by AI in Google Ads? (Choose three.)
- Keeping bids consistent during seasonal events
- Product-level testing and rotation
- Adjust bids during seasonal events
- Review of checklists for marketing best practices
- Creative-level testing and rotation
Explanation:
The correct answer options are ‘Adjust bids during seasonal events,’ ‘Review of checklists for marketing best practices,’ and ‘Creative-level testing and rotation.’ Artificial intelligence (AI) in Google Ads enables automation of various marketing tasks, enhancing efficiency and effectiveness. Firstly, AI can adjust bids during seasonal events by analyzing trends and performance data to optimize bidding strategies in response to fluctuations in demand or competition. This ensures that campaigns remain competitive and maximize returns during peak periods. Secondly, AI can review checklists for marketing best practices by scanning campaigns for adherence to established guidelines and recommendations. This helps marketers identify areas for improvement and ensures that campaigns align with industry standards and optimization techniques. Lastly, AI facilitates creative-level testing and rotation by automatically testing different ad creatives, headlines, and images to identify the most effective combinations. This iterative process improves ad performance over time, optimizing engagement and conversion rates. Therefore, leveraging AI in Google Ads enables marketers to automate bid adjustments, review marketing best practices, and conduct creative-level testing and rotation, enhancing campaign performance and driving better results.