Lauren has chosen ‘Influence consideration’ as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)
- Dynamic remarketing
- Similar Audiences
- Demographic targeting
- Custom Affinity Audiences
- Custom Intent audiences
Explanation:
The correct answers are **’Similar Audiences’** and **’Custom Intent audiences.’** When Lauren selects ‘Influence consideration’ as her marketing objective in her Google Display Ads campaign, it implies that she aims to engage with users who may be interested in her products or services but haven’t made a purchase decision yet. Similar Audiences is a suitable targeting option as it helps Lauren reach new users who share characteristics or behaviors similar to those of her existing customers or website visitors, expanding her reach to potential customers who are likely to be interested in what she offers. Additionally, Custom Intent audiences can effectively complement her campaign objective by allowing her to target users based on their demonstrated intent, such as specific keywords they’ve searched for, websites they’ve visited, or apps they’ve used. By targeting users showing relevant interests or actively researching related topics, Lauren can effectively influence their consideration and encourage them to explore her offerings further, ultimately driving engagement and increasing the likelihood of conversion. These targeting options align closely with her campaign objective, enabling her to tailor her advertising efforts towards users who are more inclined to consider her products or services.