Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business.
Which two Google Ads campaign types should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?
Select 2 Correct Responses
- Video
- Search
- Shopping
- Discovery
- Display
Explanation: To increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web, Trevor should utilize **Display** and **Discovery** Google Ads campaign types. The Display campaign type allows advertisers to showcase visual ads across a wide network of websites, blogs, and apps, reaching potential customers who may be interested in outdoor activities like hiking and rock climbing. With visually engaging banners, images, and interactive ads, Trevor can effectively capture the attention of his target audience and generate brand awareness. Additionally, the Discovery campaign type is designed to reach users across various Google platforms, including YouTube, Gmail, and Google Discover. By leveraging Discovery campaigns, Trevor can further expand his brand’s reach and visibility, tapping into Google’s extensive user base and targeting individuals based on their interests, preferences, and online behavior related to hiking and rock climbing. These campaign types offer Trevor the opportunity to connect with potential customers at different stages of their online journey, ultimately driving brand exposure, engagement, and business growth. Therefore, the selected options align with Trevor’s goal of scaling up his business by effectively reaching audiences interested in hiking and rock climbing across the web, emphasizing the importance of leveraging Display and Discovery campaigns to maximize brand visibility and expand market presence.