The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign. How can they use the optimization score to benefit their campaign?
Explanation:
The optimization score in Google Ads provides insights into how well a campaign is set up to achieve its objectives based on Google’s best practices. Here’s how the advertising director for the guitar manufacturer can use the optimization score to benefit their Google Search campaign:
- To find how close their campaign is from being optimized for performance to its full potential.: This is the correct usage of the optimization score. By understanding their campaign’s optimization score, the advertising director can identify areas for improvement and optimize their campaign to maximize performance.
Therefore, the optimization score can help the advertising director gauge how effectively their campaign is set up and provide guidance on areas for enhancement to improve its overall performance.