How can the optimization score be used to help increase the effectiveness of a Google Search campaign?
Explanation:
The optimization score in Google Ads is a metric that evaluates how well your campaigns are set to perform based on Google’s best practices. It provides recommendations for improvements that can potentially increase the effectiveness of your campaigns. So, among the options provided:
- It can show how close a campaign is to being optimized to its full potential.: This is the correct usage of the optimization score. It helps you understand how well your campaign is set up to achieve its objectives and suggests areas for improvement to maximize performance.
Therefore, the optimization score can be used to increase the effectiveness of a Google Search campaign by providing insights into how well the campaign is optimized and offering recommendations for enhancements.