You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible. In which two ways can Google Ads help?
Select 2 Correct Responses
- Google can help you set a fixed daily budget to align with your marketing goals and maximize your performance.
- Google’s planning, campaign setup, and optimization tools can help set an average daily budget for your goals.
- Google has Smart Bidding strategies to help you maximize conversions at your average daily budget goals.
- Google can automatically adjust your daily budget through AI to keep in alignment with your performance goals.
Explanation:
The selected answer options are correct because Google has Smart Bidding strategies to help you maximize conversions at your average daily budget goals, allowing the small business to automatically optimize bids for conversions based on real-time data, thus making the most of a limited budget. Additionally, Google’s planning, campaign setup, and optimization tools can help set an average daily budget for your goals, providing guidance on how to allocate resources effectively to achieve desired outcomes. Together, these features enable the business to strategically manage its budget while focusing on driving conversions efficiently.
When managing marketing for a small business with budget constraints, Google Ads provides valuable tools and strategies to help drive conversions effectively. Google’s planning, campaign setup, and optimization tools offer assistance in determining an average daily budget that aligns with the business’s goals and budgetary restrictions. This ensures that resources are allocated efficiently to maximize the impact of the advertising campaign without overspending. Additionally, Google offers Smart Bidding strategies, powered by machine learning algorithms, which aim to maximize conversions within the set average daily budget. These strategies automatically adjust bids for each auction to optimize for the highest number of conversions possible within the budget constraints, thereby increasing the effectiveness and efficiency of the advertising efforts. By leveraging these features, small businesses can achieve their conversion goals while effectively managing their advertising expenses, making Google Ads a valuable tool for driving results even with limited financial resources.