Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
- Place your business’s ads on every available search engine.
- Cap the number of ads you pay for, based on your business.
- Boost your conversions by connecting you to people in the moments that matter.
- Coach your company to fully move to an online-only presence.
- Help you reach a wider audience and maximize exposure.
Explanation:
Google Ads can effectively drive business goals in two key ways: **by boosting conversions through connecting with people in the moments that matter** and **by helping you reach a wider audience and maximize exposure**. Firstly, Google Ads allows businesses to target their ads to users who are actively searching for products or services relevant to their offerings, enabling them to connect with potential customers at the precise moment of intent, thus increasing the likelihood of conversions. This targeted approach ensures that ads are displayed to users who are more likely to engage and take desired actions, such as making a purchase or signing up for a service. Secondly, Google Ads provides extensive reach across various digital channels, including search, display, and video, allowing businesses to extend their reach to a wider audience and maximize exposure for their brand, products, or services. By leveraging Google’s vast network of websites, apps, and platforms, businesses can effectively increase brand visibility, attract new customers, and grow their online presence. While placing ads on every available search engine may increase visibility, it is not as targeted or efficient as utilizing Google Ads’ sophisticated targeting options. Similarly, capping the number of ads based on business needs may help control costs but does not directly contribute to driving business goals such as conversions and audience reach. Therefore, the options emphasizing boosting conversions and reaching a wider audience align most closely with how Google Ads can drive business success.