Of the following methods, which one should you use to implement and test broad match successfully on broad match campaigns intended to help analyze conversion data?
Explanation:
The correct answer is: **You should implement your broad match keywords through setting up a One-Click Experiment Apply. This will create an experiment that follows all experiment best practices automatically.** This option is the most appropriate because it specifically addresses the need to implement and test broad match successfully. By utilizing the One-Click Experiment Apply feature, you ensure that your experiment is set up according to best practices automatically, streamlining the process and minimizing the potential for errors. This method allows for precise testing of broad match campaigns, providing valuable insights into conversion data without the need for manual setup, which could introduce inaccuracies or inconsistencies. It ensures that the experiment is conducted in a controlled manner, allowing for accurate analysis of the effectiveness of broad match keywords in driving conversions.
The One-Click Experiment Apply sets up an automatic experiment comparing your current (control) campaign with an experimental version that includes broad match keywords. It runs alongside your existing phrase or exact match campaigns. This feature is accessible via the Recommendations page. It allows you to compare results over a 4-6 week period and decide whether to integrate the experimental settings into your main campaign.
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