You manage the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types could you use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?
Select 2 Correct Responses
- Shopping campaign
- Performance Max campaign
- Search campaign
- Discovery campaign
For a chain of toy stores with both physical and online presence aiming to show images of their products, advertise their online and local inventories of toys, and boost traffic to their website and local toy stores, the two most suitable Google Ads campaign types would be:
- Shopping campaign: Shopping campaigns allow advertisers to showcase their products with images, descriptions, and prices directly within Google search results. They are particularly effective for e-commerce businesses looking to promote their products and drive traffic to both online and local stores.
- Search campaign: Search campaigns are text-based ads that appear in Google search results when users enter relevant queries. While they don’t feature images directly in the ad, they can still link to product pages on the website or provide information about local store locations. This type of campaign is essential for capturing users actively searching for products or services related to the toy stores’ offerings.