You manage the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types could you use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?
Select 2 Correct Responses
- Shopping campaign
- Performance Max campaign
- Search campaign
- Discovery campaign
Explanation:
To effectively showcase images of the toy stores’ products, advertise both their online and local inventories of toys, and drive traffic to both their website and physical stores, utilizing two specific Google Ads campaign types would be most advantageous. The selected answer options, ‘Performance Max campaign’ and ‘Shopping campaign,’ align perfectly with these objectives. A Performance Max campaign would leverage Google’s machine learning algorithms to automatically optimize bids, placements, and ad formats across various Google networks, including Search, Display, YouTube, and Discover. This comprehensive approach ensures maximum exposure and reach for the toy stores’ products, driving traffic to both online and local stores. Additionally, a Shopping campaign is specifically designed for promoting products from an online store or local inventory. These campaigns showcase product images, prices, and store information directly within Google search results, making it easier for potential customers to discover and purchase toys from both the online store and nearby physical locations. By leveraging both Performance Max and Shopping campaigns, the toy stores can effectively advertise their products, drive traffic to their website and local stores, and ultimately boost sales and brand awareness across both online and offline channels.