Which three best practices could you follow to expand your reach with broad match?
- Maximize campaign reach by using broad match with manual bidding.
- Organize all ad groups to be in alignment with a common theme.
- Use brand restrictions with broad match for branded campaigns.
- Make use of responsive search ads and AI-powered creative.
- Add broad match keywords for exact match keywords across campaigns.
Explanation:
Out of the provided options, the three best practices to expand your reach with broad match are:
- Maximize campaign reach by using broad match with manual bidding: Broad match allows your ads to show for variations of your keywords, which can help increase your reach. Manual bidding gives you control over how much you’re willing to pay for clicks, allowing you to optimize your budget for maximum reach.
- Organize all ad groups to be in alignment with a common theme: This helps ensure that your ads are relevant to the broad match keywords you’re using, which can improve their performance and increase your reach. Organizing ad groups thematically also makes it easier to manage and optimize your campaigns.
- Make use of responsive search ads and AI-powered creative: Responsive search ads automatically adjust their format and size to fit the available ad space, increasing the likelihood that they’ll be shown to potential customers. AI-powered creative can help you generate more compelling ad copy that resonates with your target audience, further expanding your reach.
While the other options may also be beneficial in certain situations, these three best practices are particularly effective for expanding your reach with broad match.