You want to increase your exposure for a new product line that you’re launching, so you’re looking to use broad match to reach more consumers. Which three best practices can help you achieve your marketing goal?
- You can increase your campaign reach by using broad match with manual bidding.
- You can add broad match keywords for exact match keywords across campaigns.
- You can use AI-powered creative and responsive search ads.
- You can organize all of your ad groups by a common theme.
- You can use brand restrictions for branded campaigns when needed.
Explanation:
To effectively utilize broad match targeting to increase exposure for a new product line, the following best practices can help:
- You can increase your campaign reach by using broad match with manual bidding.: Broad match allows your ads to show for a wide range of search queries related to the specified keywords, which can help increase campaign reach. Manual bidding provides you with control over how much you’re willing to pay for clicks, allowing you to maximize exposure within your budget.
- You can use AI-powered creative and responsive search ads.: AI-powered creative and responsive search ads leverage machine learning to dynamically generate ad headlines and descriptions tailored to match user search queries. This can help improve ad relevance and performance, enhancing exposure for your new product line.
- You can organize all of your ad groups by a common theme.: Organizing ad groups according to a common theme ensures that your ads are targeted and relevant to specific audience segments or product categories. This can improve the overall effectiveness of your campaigns and help maximize exposure for your new product line.
Therefore, the three best practices that can help achieve the marketing goal of increasing exposure for a new product line using broad match targeting are:
- You can increase your campaign reach by using broad match with manual bidding.
- You can use AI-powered creative and responsive search ads.
- You can organize all of your ad groups by a common theme.