What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach?
Select 2 Correct Responses
- Performance Max can help achieve this goal.
- Responsive search ads can help achieve this goal.
- Expanded text ads can help achieve this goal.
- Dynamic Search Ads can help achieve this goal.
Explanation: The correct answers are **Performance Max can help achieve this goal** and **Dynamic Search Ads can help achieve this goal**. When marketers aim to drive incremental reach without relying on specific keywords, these two campaign types offer effective solutions. Performance Max campaigns utilize machine learning to optimize across multiple Google ad inventory sources, including Search, Display, YouTube, and more, maximizing reach and conversions without the need for keyword targeting. This campaign type is ideal for advertisers seeking to expand their reach across various channels while leveraging Google’s advanced targeting capabilities. Dynamic Search Ads (DSA) are another keywordless option that automatically generates headlines and landing pages based on the content of a website, allowing advertisers to reach relevant users searching for products or services related to their website’s content. By dynamically targeting relevant search queries, DSAs enable advertisers to capture incremental traffic and expand their reach effectively. Expanded text ads and responsive search ads, while valuable for traditional keyword-targeted campaigns, do not inherently address the goal of driving incremental reach without specific keyword targeting, making them incorrect choices for this scenario.
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