A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key beneﬁt of a well-managed Google Search Ads campaign?
- Search Ads can appear within organic search results.
- Search Ads can include videos of relevant products.
- Search Ads can appear on relevant searches by potential customers.
- Search Ads can automatically send follow-up information to potential customers.
It’s a way too easy to generate thousands of clicks, spend your entire marketing budget… And achieve zero conversions. As a marketer, you should focus on relevant clicks and actions that matter to your business. Google Ads provides a range of options to tailor your advertising to achieve marketing goals. Well-managed search ads campaign means relevant ads.