A marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose “”website traffic”” as the campaign marketing goal.
Which outcome should the marketing associate expect from the campaign?
Before creating a campaign, it’s important to take some time to consider what you hope to achieve. What is the main goal of the campaign? Are you looking to generate sales? Increase website traffic? Once you have a clear idea of your goals, you can select the appropriate campaign settings and features. For example, if you’re hoping to increase sales, you’ll want to make sure that your campaigns are targeted at potential customers who are likely to be interested in your product. On the other hand, if your goal is to increase website traffic, you’ll want to focus on creating campaigns that will grab people’s attention and encourage them to click through to your site. In Search Ads campaigns you ca choose Sales, Leads, and Website traffic as your campaign goal.