The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?
Explanation:
By selecting “leads” as the marketing goal for a Google Search campaign for an electric car company, the marketing director can aim to achieve the following result:
- Increase email list signups from potential consumers.: When the goal is set to “leads,” the campaign is typically optimized to capture contact information from potential customers who have expressed interest in the product or service. In this case, the goal would likely be to encourage users to sign up for email newsletters, updates, or other communications from the electric car company, thereby expanding their potential customer base and nurturing leads for future conversions.
Therefore, the result that can be achieved by selecting leads as the goal is to increase email list signups from potential consumers.