A performance marketing manager wants to improve their Google Search Ads campaign. On the Google Ads recommendations page, they see that their Google Search campaign has an optimization score of 75%.
What does this mean?
Optimization score is a percentage metric indicating how well your campaigns are set. Google evaluates your campaigns from 0 to 100% based on various factors. Such as performance history, campaign settings and available industry data. When you accept recommendations your Optimization score will improve.