Performance Planner forecasting is driven by billions of Google searches conducted every week.
Performance Planner can help you locate funds from other operational budgets so they can be allotted to marketing.
Performance Planner relies on machine learning for forecasting purposes.
Performance Planner can integrate with additional budgeting software like QuickBooks.

What is value-based bidding?

It’s a Smart Bidding strategy that relies on machine learning to deliver the highest click-through rate possible, by bidding for conversions that drive business objectives.
It’s a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives.
It’s a Smart Bidding strategy that relies on machine learning to deliver the highest impressions possible, by bidding for conversions that drive business objectives.
It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives.

When implementing value-based bidding, which of these three solutions will permit you to create strong conversion measurement foundations when implementing value-based bidding?

Consent mode
Enhanced conversions
Smart Bidding
Global site-wide tagging
Broad match

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?

Video
Discovery
Search
Shopping
Display

How many responsive search ads does Google Ads allow?

Google Ads allows five enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.
Google Ads allows three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
Google Ads allows unlimited enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
Google Ads allows six enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

An investment of $30,000 to generate 1,500 conversions and a CPA of $20.
An investment of $28,000 to generate 1,400 conversions and a CPA of $20.
An investment of $40,000 to generate 2,000 conversions and a CPA of $20.
An investment of $21,000 to generate 1,400 conversions and a CPA of $ok.

Which of the following are two types of value-based Smart Bidding strategies?

Target impression share
Maximize conversion value
Maximize conversion value with target ROAS
Manual CPC

What’s the most optimum method for marketers to achieve their goals through the use of AI-powered Search ads?

Using exact match keywords to help AI-powered Search reach particular audiences
Using a combination of broad match, Smart Bidding, and Responsive Search Ads
Reducing and reinvesting paid-search budgets in high-quality image assets
Relying on manual bidding for queries that marketers predict will deliver the highest value

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

The higher expected click-through rate will lead to a higher Ad Rank.
The ad will lead to a higher cost-per-click for the advertiser.
The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
The advertiser will receive more bids in the auction.

In which ways can marketers determine the potential impact of applying recommendations on their optimization score?

Comparable campaigns’ settings are cross-referenced with higher optimization scores.
The recommendations all show how they affect optimization score as a percentage.
Through Google AI, marketers can forecast how conversions will be increased as a result of recommendations.
Trusted, third-party tools are used to analyze and optimize campaigns.

Select 3 Correct Responses
Automated bidding integrates a large variety of signals to evaluate user intent
Automated bidding sets the appropriate bid for each and every auction.
Automated bidding sets time and marketing resources
Automated bidding sets minimum and maximum bid values according to the daily budget
Automated bidding sets manual bids for specific times of the day

You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?

Keyword targeting
Broad match
Exact match
Phrase match

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

Her ads will appear above and below search results when people search for related keywords.
A video summary of her product line will be automatically generated by the system and placed on YouTube.
Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.
Her business will be highlighted on Google Maps, with the option for customers to see her product line there.

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

Comparing Brian’s sales with ad serving data
Key aspects of his accounts, including statistics, settings, and industry trends
Judging ad popularity on social media
Testing and reporting on the speed of Brian’s websites

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?

Budget type
Budget
Device type
Web browser
Location

Which two benefits do marketers get when they use responsive search ads, broad match, and Smart Bidding together?

They reach the right user at the right price with ads that are relevant.
They are able to save time and reinvest in the priorities they value most.
They automatically create headlines based on content on their organization’s web site.
They no longer need to optimize their Search campaigns.

Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide?

Responsive search ads provide lower eCTR.
Responsive search ads provide longer funnels.
Responsive search ads provide more relevance.
Responsive search ads provide greater flexibility.
Responsive search ads provide less click fraud.

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

It’s a metric that scores the quality of traffic that clicks on your ads
It’s a final score that’s based on every element of the structure of your account.
It’s an estimate of the quality of your ads, keywords, and landing pages.
It’s feedback left by users who’ve clicked on your ad and browsed your website.

How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?

It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior.
It’s better because the correct bid can often be a hard-to-reach static target.
It’s better because the failure to bid efficiently cane make you miss valuable conversions.
It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device.

Mary has been familiarizing herself with the different ad components of a Search ad. Match the following text ad component descriptions with the components they describe.

Gives users an idea of where they’ll go if they click the ad (1)
Users often will often notice this first (2)
Allows advertisers to provide details about their product or service (3)
Takes users to a specific page of a website (4)
Description
Display URL
Final URL
Headline

Which searches can an ad show for broad match keyword “bike tire repair”?

second-hand bikes for sale
replace bike tire
bikes for sale
bicycle tube replacement

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

With Google Ads, your ads will show up on every available search engine
With Google Ads, you can choose a maximum amount to spend per month.
With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
Google Ads saves you time by deciding what your budget will be on a daily basis.

Of the different things users want to get out of their search queries, what two things do assets provide?

Assets provide product and service comparisons.
Assets provide information that’s relevant.
Assets provide information based on their moment.
Assets provide attractive imagery.

Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign?

Her business can catch the interest of people while they’re engaged with a mobile app.
Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.
A video can present a summary of her products to people showing an interest in her business.
She has the option to show users a photo of each of her products along with titles, prices, her shop name, and more.
Her business can show up on search results when businesses similar to hers are showing up.

When creating an ad, how does Greg know what it will look like to his potential customers?

Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.
Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.
Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.

Out of the following methods, which is best suited for implementing and testing broad match successfully on broad match campaigns intended to help analyze conversion data?

Using the Keyword Planner to find new keywords relevant to your target audience and business.
Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment best practices.
Using Google Ads’ Keyword Match Types feature in order to see how your broad match keywords are being matched.
Using Google Ads’ Conversion Tracking features to let you track the number of conversions that are created through your broad match keywords.

How can Google AI help marketers reach potential customers?

By defining business goals for marketers based on their offline conversion data
By predicting the value of every query for the next quarter, thus empowering Smart Bidding to help marketers plan their spend.
By equipping responsive search ads to offer recommendations for optimizing marketers’ websites
By recognizing nuance in human language and using that capability to help connect marketers to people searching for their offerings

What is one way that Performance Planner helps businesses increase sales?

By choosing ad types that your target demographic finds most appealing
By relying on customer feedback for optimal ad placement
By maximizing the number of conversions for a spend scenario
By providing a discount on all ads after purchasing a license

Which of these are three efficient ways that marketers can apply recommendations that affect optimization score?

Using “Apply all” to implement every recommendation with one click
Reviewing and applying individual recommendations within each of the categories
Opting in to apply particular recommendations automatically
Reviewing recommendations and making adjustments under campaign settings
Reviewing and applying individual recommendations in your Keyword report

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Creating ads likely to get clicks.
Raising the bid amount.
Creating ads that pertain to the keywords.
Having a clear and simple landing page.

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

Have more people view his website.
Encourage customers to purchase electric cars.
Increase email list sign-ups from potential customers.
Promote videos that speak to the business mission.

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

Her campaign is being outperformed by 78% of businesses like hers.
The campaign’s budget needs to be raised by 22% to be fully optimized.
The campaign could be improved by 78% if the listed recommendations are followed.
22% of the revenue she allocates to her campaign is being used in the wrong areas.

Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?

Monitoring of Quality Score
Use cross-device reporting
Use of contextual signals
Paying attention to negative keyword targeting
Use of responsive search ads

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

The recommendations are created by higher-level account executives.
The recommendations are tailored to the specific account.
The recommendations provide general insight from Google.
The recommendations only apply to select keywords.

You’re working on a Google Search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

Increasing the trustworthiness of the website.
Changing the call-to-action message of the ad.
Reducing the bid rate on the ad.
Modifying the ad’s landing page to load faster.

Assets help give users which two things they want to get out of their search queries?

They provide attractive imagery.
They provide information based on their moment.
They provide product and service comparisons.
They provide relevant information.

Which two asset types may also be served as automated assets at the account level?

Promotional callouts can also be served as account-level automated assets.
Call assets can also be served as account-level automated assets.
Dynamic callouts can also be served as account-level automated assets.
Dynamic sitelinks can also be served as account-level automated assets.

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

Machine models automatically determine your advertising budget.
Your ads will be placed on all search engines.
You can set your own budget and can change it at any time.
With Google Ads, you always pay using cost-per-reach, predetermined by your budget.

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search ad group?

Device types
Delivery times
Default bid amount
Country targets

In which two ways does optimization score help marketers succeed?

It determines which campaigns should be prioritized for improvements.
It speeds up the implementation for enhancements to campaigns.
It documents campaign budget for marketing teams.
It uses Google AI to plan campaigns without any need for input.

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

By giving advertisers control over which competitors they place ads against in auctions.
By giving advertisers control over the number of specific actions their spend will return.
By giving advertisers control over the maximum they spend per month.
By giving advertisers control over the next highest bid allowed in auctions they enter.

You’re a marketing executive at a clean energy company and have been asked to come up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner?

A way to identify operational budget to reallocate to marketing
Its integration with other budgeting software, such as QuickBooks
Its forecasting that is driven by billions of weekly Google searches
Its reliance on machine learning for forecasting purposes

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

Maximize conversions
Enhanced cost-per-click (eCPC)
Target impression share
Target return on ad spend (tROAS)

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which two Google Ads campaign types should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Display
Shopping
Discovery
Search
Video

What’s an advantage of using Smart Bidding with broad match?

It uses landing pages to decide which auctions to compete in so that a person is competing in the right auctions, at the right bid, for the right user.
It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.
It helps ensure someone is using their budget to decide which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.
It uses the ad group name to decide which auctions to compete in so a person is only competing in the right auctions, at the right bid, for the right user.

Which of the following are three benefits of opting-in for the automatic applying of recommendations?

You’ll see better campaign performance
You’ll be able to opt in without a budget increase
You’ll be implementing best practices routinely to your Google Ads accounts.
You’ll be implementing responsive search ads automatically
You’ll be automatically opting into Smart Bidding.

What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach?

Performance Max can help achieve this goal.
Expanded text ads can help achieve this goal.
Responsive search ads can help achieve this goal.
Dynamic Search Ads can help achieve this goal.

You want to increase the relevance of a Google Search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad?

Selecting only relevant languages in campaign setup.
Selecting distinct geographic areas.
Rewriting the landing page for clarity.
Changing the ad’s call-to-action statement.
Posting transparency statements on the website.

Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

Display
Video
Discovery
Local

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns?

Distribution
Differentiation
Simulation
Validation
Instrumentation

Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

To understand the network performance of her website
To find how close her campaign is from potential ideal results
To judge the popularity of her website compared to others
To compare the efficacy of her ad text creative with that of other ads

What two things are types of value-based Smart Bidding strategies?

Maximize conversion value
Target impression share
Maximize conversion value with target ROAS
Manual CPC

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

Receive information on general trends
Stay focused on certain keywords
Make use of the expanded daily update frequency
Apply recommendations across multiple layers of his advertising strategy

What are three efficient ways that marketers can apply recommendations that impact optimization score?

By reviewing and applying individual recommendations in your Keyword report
By reviewing recommendations and adjusting campaign settings accordingly
By reviewing and applying individual recommendations within each category
By opting in to apply specific recommendations automatically
By using “Apply all” to implement all recommendations with one click

Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

Users may be misspelling his keywords.
He has too much information listed in his ad assets.
He hasn’t supplied a link for the ad.
His bid for the ad is too low.

Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads?

Encouraging potential customers to take action
Highlighting what makes his business unique
More landing pages to visit
A variety of emoji to catch the attention of potential customers
A mention of prices, promotions, and exclusive offers

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations?

Industry data
Company sales figures
User generated scenarios
Account executives
Account settings

How can marketers use AI-powered Search ads to serve their business needs?

By using exact match keywords as a means of helping AI-powered Search reach particular audiences
By lowering paid-search budgets and reinvesting in high-quality image assets
By relying on manual bidding for queries that marketers believe will drive the most value
By utilizing broad match, Smart Bidding, and Responsive Search Ads together

Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?

By displaying Alex’s ad on a website that reviews motorcycle helmets.
By including his ad on similar motorcycle accessory store websites.
By showing his ad to people searching for related information about helmets.
By linking to Alex’s ad from related social-media groups.

How does Google AI serve the needs of marketers looking to maximize search ad performance amidst billions of searches on Google every day?

It allows Smart Bidding to predict high-volume queries and sets bids for them automatically.
It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly and automatically.
It allows Ad Rank to prioritize either ad relevance or the anticipated clickthrough rate.
It’s so impactful that marketers don’t even need to invest in high-quality image assets to get the results they want.

Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Cloning the ad multiple times
Improving the speed of his website
Including keywords in his ad text
Decreasing the bid for the ad

What does value-based bidding do?

It’s a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions that drive business objectives.
It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest impressions possible.
It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest target impression share possible.
It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest possible click-through rate.

What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together?

Time savings that allow you to reinvest in your most important marketing priorities
Reaching the right user at the right price with relevant ads
Automatically creating headlines in response to content on advertisers’ websites
Removing the need for marketers to optimize Search campaigns

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

The campaign could be improved by 60% if the listed recommendations are followed.
The campaign is running 40% over budget.
The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.
The campaign is 60% less optimal than other company campaigns.

Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which two Google Ads campaign types should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?

Search
Display
Discovery
Video
Shopping

A Search ad’s auction-time ad quality is affected by three factors. What are they?

Expected clickthrough rate affects auction-time ad quality.
Bidding strategy affects auction-time ad quality.
Ad relevance affects auction-time ad quality.
Ad Rank affects auction-time ad quality.
Ad landing page experience affects auction-time ad quality.

An online employment agency has determined that their highest-value clients reach out through their website. They want more potential clients to submit an interest form. What’s the right campaign objective for this business’s goals?

Product and brand consideration
Brand awareness and reach
Leads
Sales

What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

Asset impact determines this. It’s based on sitelinks and image assets.
Bids determines this. It’s based on how much marketers will pay for a click.
Ad quality determines this. It’s based on ad and website relevance.
Ad Rank determines this. It’s based on a variety of factors to show useful ads.

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?

By choosing “leads” as the campaign goal.
By adding coupon alerts to people nearby the store.
By targeting specific device operating systems.
By setting campaign start/end dates.
By creating a new ad group for the sale.

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the Quality Score of his ads?

Ad relevance
Ad landing page experience
Conversion rate
Ad dimensions
Bid amount

You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

Increasing the bid amount of the ad.
Determining the location of users.
Removing an asset from the ad.
Improving the navigability of the landing page.

Three factors affect a Search ad’s ad quality at auction time. What are they?

Expected clickthrough rate affects ad quality at auction time.
Ad Rank affects ad quality at auction time.
Ad landing page experience affects ad quality at auction time.
Ad relevance affects ad quality at auction time.
Bidding strategy affects ad quality at auction time.

Google Ads reviews ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

Loading and site speed.
Content and formatting.
Goals and analytics.
Length and extensions.

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

Target return on ad spend (tROAS)
Enhanced cost-per-click (eCPC)
Target impression share
Maximize clicks

You’re thinking about using automated bidding to improve the efficiency of your campaign management process. What are three ways automated bidding can improve efficiency?

By saving time and marketing resources
By setting minimum and maximum bid values according to the daily budget
By setting the appropriate bid for each and every auction.
By setting manual bids for specific times of the day
By integrating a large variety of signals to evaluate user intent

What are three benefits of opting-in to apply recommendations automatically?

Your campaign performance will improve.
You can opt in without having to add more budget.
Your implementation of responsive search ads will be automatic.
Your opting into Smart Bidding will happen automatically.
You’ll be adding best practices to your Google Ads accounts routinely.

Which three signals does broad match use to match Search ads with queries?

Device
Language
Smart Bidding
Geographic
Interests

A speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords “scented,” “candle,” and “delivery.” How will phrase match help the company’s Search Ads campaign?

Their ad is going to appear if the search terms have the same meaning as the keyword.
Their ad is going to appear if the search terms contain all three of the exact keywords.
Their ad is going to appear if the search terms are related to the keyword.
Their ad is going to appear in the search terms include the meaning of the keyword.

Two asset types can also be served as account-level automated assets. What are they?

Promotional callouts can be served in this way.
Call assets can be served in this way.
Dynamic callouts can be served in this way.
Dynamic sitelinks can be served in this way.

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

More online sales through Reggie’s online store.
Email sign-ups from people interested in a healthy lifestyle.
Getting more customers to learn about his products.
More followers on the store’s social media presence.

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

Google Ads will automatically create ad messaging based on the campaign type she chooses.
Certain campaign types will only serve ads during particular times of the day and week.
The campaign type chosen will determine where her ads appear and the format of those ads.
Different campaign types have different minimum and maximum budget requirements.

Where is the bid status, performance trend over time, and conversion delay reporting found?

In the bidding keyword report
In the bid strategy report
In the performance strategy planner
In the auction analysis

Which of these three solutions will let you develop strong conversion measurement foundations when implementing value-based bidding?

Smart Bidding
Consent mode
Enhanced conversions
Global site-wide tagging
Broad match

In which way can marketers predict the impact of applying recommendations on their optimization score?

The settings of comparable campaigns are cross-referenced with higher optimization scores.
Google AI is used to forecast how conversions will be increased as a result of recommendations.
Trusted, third-party tools are leveraged to analyze and optimize campaigns.
Every recommendation shows how it affects optimization score as a percentage.

How many responsive search ads does Google Ads permit?

Google Ads permits six enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
Google Ads permits three enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
Google Ads permits five enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.
Google Ads permits unlimited enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

An investment of $8,400 to generate 1,400 conversions and a CPA of $6.
An investment of $9,100 to generate 1,300 conversions and a CPA of $7.
An investment of $9,600 to generate 1,600 conversions with a CPA of $6.
An investment of $9,800 to generate 1,400 conversions and a CPA of $7.

In what two ways can optimization score drive marketers’ success?

By determining which campaigns to prioritize for improvements
By documenting campaign budget for marketing teams
By speeding up implementation for enhancements to campaigns
By using Google AI to plan campaigns without the need for input

Where can you find your bid status, performance trend over time, and conversion delay reporting?

You can find it in the auction analysis.
You can find it in the bidding keyword report.
You can find it in the bid strategy report.
You can find it in the performance strategy planner.

Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?

Because not bidding efficiently can make you miss valuable conversions
Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device
Because the customer journey has become more complex and bids should therefore be based on general user behavior.
Because the right bid can often be a hard-to-reach static target

Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?

Product and brand consideration
Leads
Brand awareness and reach
Website traffic

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

Google Ads offers separate auctions for low budgets.
Google Ads allows you to cap the number of ads you pay for, based on your business.
Google Ads gives you control over your budget.
Google Ads guarantees phone calls to your business.

How can Smart Bidding with broad match help marketers?

It uses landing pages to determine which auctions they should compete in so they’re competing in the right auctions, at the right bid, for the right user.
It uses their ad group name to determine which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.
It helps make sure their business is competing in the right auction, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.
It helps make sure they’re using their budget to determine which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

Profit and privacy
Options and tracking
Credits and context
Control and results

Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?

Ad quality does this, and it’s based on ad and website relevance.
Ad Rank does this, and it’s based on a variety of factors to show useful ads.
Asset impact does this, and it’s based on sitelinks and image assets.
Bids does this and it’s determined by how much marketers will pay for a click.

Which two keywordless campaign types can marketers leverage for the sake of driving incremental reach?

Performance Max can help marketers drive incremental reach.
Expanded text ads can help marketers drive incremental reach.
Dynamic Search Ads can help marketers drive incremental reach.
Responsive search ads can help marketers drive incremental reach.

Of the following methods, which one should you use to implement and test broad match successfully on broad match campaigns intended to help analyze conversion data?

You should implement your broad match keywords through setting up a One-Click Experiment Apply. This will create an experiment that follows all experiment best practices automatically.
You should use Google Ads’ Keyword Match Types feature. This will let you see how your broad match keywords are being matched.
You should use Google Ads’ Conversion Tracking feature. This will let you track the number of conversions that are generated via your broad match keywords.
You should use the Keyword Planner to find new keywords that are relevant for your target audience and business.

Which searches can an ad show for broad match keyword “home furnace repair?”

house furnace replacement
replace home furnace
homes for sale
new homes for sale

How does Google AI help marketers maximize search ad performance amidst billions of searches on Google every day?

Google AI lets Ad Rank prioritizes either anticipated clickthrough rate or ad relevance.
Google AI lets broad match and Smart Bidding connect ads to queries and make adjustments to bids in real time.
Google AI lets Smart Bidding anticipate which queries will have the highest volume and it sets bids automatically in response.
Google AI is so effective that marketers don’t even need to invest in high-quality image assets to maximize their impact.

Once Smart Bidding and broad match are implemented, which three campaign best practices should be followed?

Monitoring Quality Score
Using responsive search ads
Using contextual signals
Being mindful of negative keyword targeting
Using cross-device reporting

Which way does Google AI help marketers connect with new customers?

It defines business goals for marketers based on their offline conversion data.
It makes it possible for responsive search ads to offer recommendations for optimizing marketers’ websites.
It uses its understanding of nuances in human language to connect marketers with people searching for their offerings.
It predicts the value of every query for the coming quarter, so Smart Bidding can help marketers plan their spend.

What can the Performance Planner assist you with?

To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)
To analyze the search term report and add both keywords and negative keywords, depending on historical performance
To determine which Google Ads features should be enabled to get the best performance from your campaigns

If your goal is testing various combinations of headlines and descriptions so you can optimize your results accordingly, which two responsive search ads benefits will help you do this?

Lower eCTR will help you test those combinations.
More relevance will help you test those combinations.
Greater flexibility will help you test those combinations.
Longer funnels will help you test those combinations.
Less click fraud will help you test those combinations.

You recently launched a new product called the Awesome Chair. Your goal is to generate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for Awesome Chair product name queries only?

Broad match will attract search traffic for product name queries only.
Phrase match will attract search traffic for product name queries only.
Exact match will attract search traffic for product name queries only.
Keyword targeting will attract search traffic for product name queries only.

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

Extends her reach to additional sites.
Enables her to partner with other similar businesses.
Increases the geographic distribution of her ad.
Allows her to reach to all device types.

Your company provides home maintenance services, and you want to reach more consumers. You have a limited budget to work with. Which benefit does Google Ads offer that could help you achieve your goal?

You can use Google to automatically adjust your budget with AI to help meet performance goals.
You can use tools for planning, campaign setup, and optimization to help set your budget.
You can set your own fixed daily budget to stay in line with your goals and reach more people.
You can use Smart Bidding strategies to maximize conversions and stay on budget.

As you get to know Google Ads, what would you identify as the three basic components of a Google Search ad?

Queries, marketing goals, and Search ads are the basic components.
Queries, ad formats, and keywords are the basic components.
Targeting, ad formats, and bid strategies are the basic components.
AI, bid strategies, and creatives are the basic components.

When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad’s Google Ads auction?

It could help the ad get a higher placement on the Ad Rank.
It could help the advertiser receive more bids in the auction.
It could increase the cost-per-click for the advertiser.
It could lower the cost-per-click by 40% or more.

You’re marketing a new line of cleaning services and need to reach more consumers, but you have a set budget you can’t exceed. Which benefit of Google Ads could help you achieve your goal?

Google Ads offers Smart Bidding strategies to help you maximize conversions and stay on budget.
Google Ads uses AI to automatically adjust your daily budget to align with your performance goals.
Google Ads offers tools for planning, campaign setup, and optimization to help you set a budget.
Google Ads lets you set a fixed daily budget to align with your goals and reach more people.

You manage the online marketing campaigns for a vitamin and supplement store. You launched a Google Search campaign and chose leads as your campaign marketing goal. Which outcome can you expect from the campaign?

Getting more email list signups from potential consumers.
Encouraging consumers to purchase vitamins and supplements.
Getting more people to view the company’s website.
Promoting videos about the mission of the company.

How can the optimization score be used to help increase the effectiveness of a Google Search campaign?

It helps you determine a website’s network performance and find ways to optimize it.
It lets you compare ad text creative with other ads and find ways to make them more effective.
It can show how close a campaign is to being optimized to its full potential.
It lets you compare the popularity of your website to others so you can know your market share.

Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?

You’d highlight targeting, ad formats, and bid strategies.
You’d highlight queries, marketing goals, and Search ads.
You’d highlight queries, the ad formats, and keywords.
You’d highlight AI capabilities, bid strategies, and creatives.

A sneaker company is looking to boost awareness for a major product launch that’s coming up. They’re looking to use broad match to reach a larger audience. Which three steps could they take to help them accomplish this?

They could increase their campaign reach by using broad match with manual bidding.
They could use responsive search ads and AI-powered creatives.
They could add broad match keywords for exact match keywords across campaigns.
They could organize and align all of their ad groups according to a common theme.
They could use brand restrictions for branded campaigns when it’s suitable.

You manage the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types could you use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?

Performance Max campaign
Shopping campaign
Search campaign
Discovery campaign

Your client created their company’s first Google Search campaign for their yoga school. They launched a Google Search campaign and chose leads as their campaign marketing goal. Which results can they expect by doing this?

They could increase their email signups from potential students.
They could promote videos about the mission of the studio.
They could encourage consumers to join their studio.
They could bring more people to the studio’s website.

The owner of a house-cleaning service has built a booking website and is ready to promote their services online. The ads need to reach people actively looking for businesses like this one. Which two Google Ads campaign types could be used to make sure consumers consider their services and take action by booking house cleanings?

They could use a Video campaign.
They could use a Search campaign.
They could use a Discovery campaign.
They could use a Performance Max campaign.

A marketing manager has been familiarizing themselves with the different ad components of a Search ad. Which of these would they select as an accurate description of a Display URL?

The Display URL is a headline in the ad that users most often notice first.
The Display URL provides details about an advertiser’s product or service.
The Display URL takes users to a specific page of a website.
The Display URL gives users an idea of where they’ll go if they click the ad.

Your client runs an ad that gets a high number of clicks relative to the number of impressions. What impact could this ad have on the Google Ads auction?

The ad click-through rate could lead to a higher Ad Rank.
The ad could increase the cost-per-click for the advertiser.
The ad quality could lower cost-per-click by 40% or more.
The ad could help the advertiser receive more bids in the auction.

You manage your company’s Google Search Ads campaign. You also regularly review the optimization score to help you make your Google Search campaign as effective as possible. How can you use the optimization score to refine your campaign?

You can compare your website’s popularity to others to better understand your market share.
You can learn about your website’s network performance and find opportunities to optimize.
You can discover how well your campaign is being optimized to perform at its fullest potential.
You can compare how effective your ad text creative is vs. other ads to find ways to improve.

Get Certified in Google Ads Search Advertising NOW!!!

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

By vmartinez

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

Encourage customers to purchase electric cars.
Have more people view his website.
Promote videos that speak to the business mission.
Increase email list sign-ups from potential customers.

Explanation:

By selecting “leads” as his Google Search campaign marketing goal, Pete aimed to increase email list sign-ups from potential customers. Choosing “leads” as a campaign goal indicates that Pete’s primary objective is to generate leads or inquiries from interested individuals who may be interested in the electric cars his company offers. By focusing on acquiring email sign-ups, Pete intends to build a database of potential customers who have shown interest in electric vehicles. These email sign-ups can then be nurtured through targeted marketing efforts, such as email campaigns or personalized communications, with the ultimate goal of converting them into customers. This approach aligns with lead generation strategies commonly used by businesses to capture and engage with prospects, ultimately driving sales and revenue growth. Therefore, the selected answer correctly identifies the objective behind Pete’s choice of “leads” as his Google Search campaign marketing goal, emphasizing his intention to increase email list sign-ups from potential customers.

Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

By vmartinez

Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

Users may be misspelling his keywords.
He has too much information listed in his ad assets.
He hasn’t supplied a link for the ad.
His bid for the ad is too low.

Explanation:

In this scenario, the likely reason for Michael’s high-quality ad not being frequently displayed is that **’his bid for the ad is too low.’** In the Google Ads auction system, the ad ranking and frequency of display are heavily influenced by the bid amount set by the advertiser. A lower bid relative to competitors’ bids may result in reduced ad visibility, as ads with higher bids are prioritized in ad auctions. Even if Michael’s ad is of high quality and includes an excellent keyword list, if his bid is lower than that of other advertisers targeting similar keywords, his ad may not be shown as frequently as he desires. Increasing his bid can improve his ad’s chances of being displayed more prominently in search results, increasing its visibility and potential for clicks and conversions. Therefore, this option is correct as it addresses a fundamental aspect of ad display frequency in the context of bid competition within the auction system, highlighting the importance of bid management in maximizing ad exposure and performance.

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?

By vmartinez

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?

Budget type
Budget
Device type
Web browser
Location

Explanation:

By selecting specific device types, such as smartphones, Marta can ensure that her ads are only shown to users who are using the targeted devices, in this case, the widely used smartphone for which she sells accessories. This allows her to effectively reach her target audience and avoid wasting budget on irrelevant clicks from users on other devices. Additionally, by narrowing down the location settings, Marta can choose to display her ads only to users in specific geographical locations where her customer base is concentrated or where there is a higher demand for her products. This geographic targeting ensures that her ads are seen by potential customers who are more likely to make a purchase. By configuring these campaign settings, Marta can optimize her budget and increase the return on investment by reaching a more specific audience that is more likely to be interested in and purchase her smartphone accessories. This targeted approach not only helps her reach potential customers with a higher likelihood of conversion but also allows her to allocate her budget more efficiently by avoiding ad impressions and clicks from users who are not within her desired target audience. In summary, by configuring the device type and location settings in her Google Search campaign, Marta can reach more specific customers, ensuring that her ads are displayed to users on the targeted devices and in the desired geographic locations, resulting in a higher return on investment.

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

By vmartinez

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

Extends her reach to additional sites.
Enables her to partner with other similar businesses.
Increases the geographic distribution of her ad.
Allows her to reach to all device types.

Explanation:

The correct answer is: **Extends her reach to additional sites.** By opting to include Google Search partners in her campaign settings, Laverne gains the benefit of extending her reach to additional websites beyond the Google Search Network. Google Search partners encompass a wide range of non-Google search engine sites, as well as other Google-owned properties like YouTube and Google Maps, where ads can be displayed to relevant audiences. This expansion of reach provides Laverne with the opportunity to connect with potential customers who may not be directly searching on Google but are engaging with content across various partner sites. By appearing on these additional platforms, Laverne can increase the visibility of her yoga school and attract more potential students, ultimately driving more traffic to her website or physical location. This broader reach afforded by Google Search partners complements her presence on the Google Search Network, enhancing the overall effectiveness and impact of her advertising efforts.

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

By vmartinez

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

5
2.5
2.51
4.5

Explanation:

In the given scenario, Jim has created a Google Search ad with a bid of $5, while two other advertisers have bids of $2.50 and $2. In a Google Ads auction, the actual amount paid by the winning advertiser for the top spot is determined by the second-highest bid plus a minimal increment, typically one cent more than the next highest bid. Therefore, Jim would pay slightly more than the next highest bid of $2.50, resulting in a final cost of **$2.51** for the first spot in the auction. This minimal increment ensures that the winning advertiser pays a competitive price while maintaining the integrity of the auction process. Hence, this option is correct as it accurately reflects the amount Jim would pay to secure the top position in the auction, considering the bids of other advertisers.

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the Quality Score of his ads?

By vmartinez

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the Quality Score of his ads?

Ad relevance
Ad landing page experience
Conversion rate
Ad dimensions
Bid amount

Explanation:

The selected answer, **’Ad relevance’** and **’Ad landing page experience,’** are the two other main factors that Jerry should focus on to improve the Quality Score of his ads. Ad relevance refers to how closely the content of the ad matches the intent behind a user’s search query. Ensuring that the ad copy, keywords, and targeting are highly relevant to the user’s search query increases the likelihood of the ad being clicked, which positively impacts the ad’s Quality Score. Additionally, ad landing page experience evaluates the quality and relevance of the landing page that users are directed to after clicking on the ad. A positive landing page experience, characterized by fast loading times, relevant content, and ease of navigation, enhances user satisfaction and increases the likelihood of conversions. Therefore, by optimizing ad relevance and landing page experience, Jerry can improve the Quality Score of his ads, leading to better ad positioning, lower costs, and improved campaign performance overall. Consequently, the selected options accurately identify the key factors that Jerry should prioritize to enhance the Quality Score of his ads, emphasizing the importance of ad relevance and landing page experience in achieving advertising objectives effectively in Google Ads.