Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?
- The ad could lead to a higher cost-per-click for the advertiser.
- The ad’s quality could reduce cost-per-click by at least 40%.
- The higher expected click-through rate could lead to a higher Ad Rank.
- The advertiser could receive more bids in the auction.
Explanation:
Given that the ad is receiving many clicks relative to impressions, it indicates a strong performance in terms of engagement. Here’s how it could affect the Google Ads auction:
- The higher expected click-through rate could lead to a higher Ad Rank.: When an ad receives a high click-through rate (CTR) relative to its impressions, it signals to Google that the ad is relevant and useful to users. As a result, Google may reward the ad with a higher Ad Rank, which can lead to better ad placements and potentially lower costs per click (CPC) due to improved ad relevance.
- The advertiser could receive more bids in the auction.: A highly engaging ad that generates a lot of clicks may attract more attention from other advertisers competing for similar keywords or audience segments. This increased competition can lead to more bids in the auction, potentially driving up costs for the advertiser.