When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad’s Google Ads auction?
- It could lower the cost-per-click by 40% or more.
- It could help the ad get a higher placement on the Ad Rank.
- It could increase the cost-per-click for the advertiser.
- It could help the advertiser receive more bids in the auction.
Explanation:
In Google Ads, Ad Rank determines the order of ads, with the aim to position more relevant and useful ads higher. A high click-through rate (CTR) indicates user engagement and ad relevance, influencing the expected CTR component of Ad Rank. Consequently, a high CTR can lead to improved ad placement, maximizing visibility and effectiveness. This system ensures that users see ads that are most relevant to their needs, while advertisers benefit from better engagement.
Chapter 4: Get to Know the Google Ads Auction
Read more here: https://support.google.com/google-ads/answer/2615875