A CEO tells the marketing team that the company’s priority is to grow the amount of money the business has after subtracting all costs.
Which bidding instruction should the marketer set?
- Profit – Bidding to profit values with maximize conversion value/ROAS.
- Market share – Bidding to value or volume with a break-even target (CPA/ROAS).
- Volume – Bidding to max conversions on an important conversion action.
- Revenue – Bidding to revenue values with maximize conversion value/ROAS.