Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
- An investment of $9,600 to generate 1,600 conversions with a CPA of $6
- An investment of $9,800 to generate 1,400 conversions and a CPA of $7
- An investment of $9,100 to generate 1,300 conversions and a CPA of $7
- An investment of $8,400 to generate 1,400 conversions and a CPA of $6
Explanation:
The correct answer is ‘An investment of $9,600 to generate 1,600 conversions with a CPA of $6.’ This plan from the Performance Planner aligns with Ben’s goal of selling excess inventory by increasing his campaign investment and willingness to accept a higher CPA. By investing $9,600, which is an increase from his current investment of $7,000, Ben can generate 1,600 conversions, which is more than the 1,400 conversions he previously achieved. Additionally, the proposed CPA of $6 is slightly higher than his current CPA of $5, indicating that Ben is willing to accept a higher cost per acquisition to achieve his goal of selling excess inventory. This plan suggests a balanced approach that increases both investment and CPA to drive more conversions, ultimately helping Ben meet his marketing goal effectively. By utilizing the Performance Planner to forecast and recommend this plan, Ben can make informed decisions about adjusting his campaign budget and bidding strategy to optimize for selling excess inventory while maximizing his return on investment. Therefore, the plan of investing $9,600 to generate 1,600 conversions with a CPA of $6 is the most suitable option to assist Ben in achieving his marketing goal of selling excess inventory.