Where can Amazon.com sellers access Seller University?
- By being invited when they sign up for a seller account
- Under the Growth tab on Seller Central
- Under the Learn tab on Seller Central
Home » Amazon Ads Retail Certification Assessment Answers » Page 5
Amazon Ads Retail Certification Assessment Answers
This assessment is comprised of 51 questions which cover topics related to Amazon retail for advertisers.
Exam URL: https://learningconsole.amazonadvertising.com/student/path/1523-amazon-retail-for-advertisers-certification
Amazon Ads Retail Certification Assessment Answers
Questions:
Which of the following is not a benefit of ARA Premium?
Which best defines a parent ASIN?
GamezCo is presenting the Featured Offer ("Buy Box") on a gaming console they sell. Which of the following is true? Select All Correct Responses
True or false? Optimizing the enhanced content section can improve organic SEO.
Bonus: 5 Additional Amazon Assessment Files. In addition to this certification exam answer file, below you’ll find 5 Amazon assessments. Earn your achievements easily.
Annex 2 - Measure campaigns with Amazon Attribution (vendor) assessment answers Annex 3 - Measure campaigns with Amazon Attribution (seller) assessment answers Annex 4 - Launch your first campaign in the Amazon DSP assessment answers Annex 5 - Leverage Stores for brand awareness assessment answers
Campaign efficiency is measured by ___. Select all that apply. Select All Correct Responses
Sponsored products are generally used for which objective?
Brand or author awareness is measured by ___.
Which two variables are used by the auction to determine which ad will display?
Juan’s advertising goal is sales efficiency. What optimizations should he make to his campaign? Select all that apply. Select All Correct Responses
Spencer analyzed performance for his Sponsored Products campaign for mystery thriller books and realized that they are running out of budget every day. If he cannot increase his budget, what alternative action(s) would be appropriate? (select all that apply) Select All Correct Responses
Which sentence best describes what Amazon Attribution enables advertiser to accomplish?
What are benefits of observing which Amazon audiences are reached by your non-Amazon ads? Select all that apply. Select All Correct Responses
Which sentence below best describes how ads are measured using Amazon Attribution?
Which of the below are ways advertisers can measure their non-Amazon ads with Amazon Attribution? Select all that apply. Select All Correct Responses
Choose the best answer that describes promoted conversion metrics.
When measuring campaigns using Amazon Attribution, what is the next step after creating an order?
ASINs, or products, within the Amazon Attribution console are selected at the order level.
Attribution tags are generated when you create line items.
Attribution tags should be placed on both Amazon and non-Amazon ads.
How can advertisers calculate return on ad spend and other cost based metrics?
Which sentence best describes what Amazon Attribution enables advertiser to accomplish?
Choose the best description for promoted conversion metrics.
When measuring campaigns using Amazon Attribution, what is the next step after you create an order?
ASINs within the Amazon Attribution console are promoted at the Order level.
Attribution tags are generated when you create line items.
Attribution tags should be placed on both Amazon and non-Amazon Advertising ads.
Which is the correct hierarchy within the Amazon DSP? Advertiser > Entity > Order > Line item Order > Line item > Entity > Advertiser Entity > Advertiser > Order > Line item Advertiser > Line item > Entity > Order Once you create a new advertiser, you will need to notify your Amazon representative for approval.
For which reason(s) might you add a new pixel to your order?
Which is Amazon's recommendation regarding a line item's supply sources?
Match each campaign goal with the appropriate optimization type.
Which of the following is a requirement for all Amazon DSP advertisements? Select All Correct Responses
Place the steps of the creative approval process in the correct order, from start to finish.
Which of the following are features of the Store builder? Select All Correct Responses
Stores do not require a minimum spend.
When setting up your Store, which tactic can encourage targeted exploration?
What is the recommendation for using full-width images?
Which of the following pieces of content could cause your Store to be rejected? Select All Correct Responses
Which of the following items are allowed in your Store? Select All Correct
Stores can include contact information such as phone numbers, emails, or physical addresses.
Which of the following is considered paid traffic?
Which method has shown better return on ad spend (ROAS), according to Amazon data, 2018?
What might you do to optimize Store pages with high conversions but low views?
Amazon Ads Retail Certification Assessment Answers
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Where can Amazon.com sellers access Seller University?
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How could an Amazon.com seller benefit from the information found under the Performance section of the navigation bar on Seller Central?
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Which of the following resources are available to Amazon.com sellers on Seller University?
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Which of the following programs provides sellers with the opportunity to sell to other businesses through Amazon.com using a specialized suite of tools and features to enable B2B selling?
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Richard is a seller on Amazon.com that wants to use the Product Opportunity Explorer to explore consumer demand for new product ideas. Which tab in Seller Central can this tool be found?
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Fulfillment by Amazon shipments can be managed in the Inventory tab of Seller Central.