Which targeting method is better suited to help authors stay on top of search trends and discover new keywords that are generating clicks and sales?
- Automatic targeting
- Manual targeting
Explanation
With Amazon Sponsored Ads, you can choose between automatic and manual targeting. While automatic targeting can help you save time and scale your campaign efficiently, there some cases when you would select manual targeting instead.
Manual targeting is excellent when you need to handpick keywords for products you want to advertise. In this case, Amazon will only show your ads when keywords match the user search query.