Sponsored products are generally used for which objective?
- To reach customers with high purchase intent
- To reengage previous customers
- To increase brand awareness
- To drive customer loyalty
Amazon Advertising offers you various ways to achieve your business goals. One group of ad formats available on Amazon is Sponsored Ads.
Sponsored Product and Sponsored Brands ads are so-called self-service ads based on cost-per-click. Why use Amazon Sponsored Ads? Well, these ads are great to help your customers discover products that you sell on Amazon. Amazon Sponsored Product ads appear in shopping results on product pages.