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Campaign Manager 360 Certification Exam Answers

Google Campaign Manager 360 exam is one of certification assessments available in Google SkillShop. Under Google Marketing platforms category.

You will have 75 minutes to complete 50 multiple choice questions.

Questions:

Where do you go to see the connections you have set up between Google Marketing Platform products?

Integration Center
Customer Data Center
Floodlight Configuration Center
Admin Account Center

You’ve worked with your client to develop a video campaign. When you’re ready to begin the campaign, only the companion ads are ready to serve. What should you decide to do with the campaign?

You should remove the video ad placements while starting the campaign with the companion ads.
You should replace the video ads and companion ads with display ads in the campaign.
You should start the campaign with the companion ads until the video ads are ready to serve.
You should remove the companion ad placements and only serve the video ads once they’re ready.

A new hire in your company asks you which digital marketing roles are likely to use Campaign Manager 360.How will you answer them?

Analysts, traders, and media planners.
Publisher, strategists, and traders.
Media traffickers, strategists, and TV buyers.
Media traffickers, analysts, media planners

You’re the marketing manager for a pastry shop and are building a new ad campaign through Campaign Manager 360. You’re comfortable with coding and want to work with a Google solution to measure app conversions.What solution should you pick?

You should pick Google Analytics 4.
You should pick Looker Studio.
You should pick Google Play installs.
You should pick third-party SDK.

At an advertising agency, you add several clients to your portfolio but they’re across different categories.What’s the correct way to structure the Campaign Manager 360 instances to make sure transferability is easy?

You should create several networks, with one for each of the clients.
You should create an agency account with multiple advertisers within the account.
You should create multiple campaigns for each account you work with within the agency.
You should create multiple campaigns, with one for each client.

A lawn care products company is rebranding their main product line, and they want to promote their video ads through home care inventory.Before they start setting up their campaign in Campaign Manager 360, what’s the initial step they should begin with?

They should adjust the dimensions for each video ad, then they should upload them separately.
They should confirm the requirements from publishers for specific campaign dimensions.
They should send the video ad tags to each of the selected publishers.
They should create HTML5 companion banner ads to reflect this type of campaign.

While creating a campaign with your client, they ask you what Floodlight tags can do within their campaign.How do you answer them?

The tags can create enhanced creatives and can measure customer conversion.
The tags can create audience lists for greater user engagement and measure customer conversion.
The tags can create audience lists for greater user engagement and create enhanced creatives.
The tags can create enhanced creatives and report on multi-platform campaigns.

When scheduling creatives within Campaign Manager 360, what’s one thing you need to do to make sure an appropriate ad will run every time?

Create an ad with multiple region-specific creatives.
Create a default ad so that any audience can view it if it needs to be shown.
Set your geographic targeting to only a small amount of regions across the United States.
Set your account to only serve across mobile devices.

In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?

Your footwear client has a new line of basketball sneakers launching soon. They’re running video ads and want to see how many impressions their video ad received.
You’re working with a painting company running a new campaign. They’re running video ads and want to determine how many users watched the third quartile of the video ad.
You’re working with a national vegetable distributor launching a new vegetable product. They’re running video ads and want to know how many users watched the video ad in its entirety.
Your beverage distributor client is launching a video campaign. They’re running video ads and want to determine how many users watched the first quartile of the video ad.

Your sunglasses retail chain client would like to start running mobile ads in their current campaign. Some creatives are already optimized for mobile and may already appear across mobile websites.What’s the first thing to check within their Campaign Manager 360 account to verify that these ads serve?

They should adjust their existing desktop display campaign and settings within Campaign Manager 360.
They should look at their campaign settings in Campaign Manager 360 to see if their ads are optimized for mobile.
They should configure account settings in Campaign Manager 360 to include apps, mobile devices, and tablets.
They should use mobile-friendly sizes and formats when organizing their campaign in Campaign Manager 360.

Your client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from.Using Campaign Manager 360, which measurement feature would you select to meet this request?

Select the Summary Tab.
Select Offline Reporting.
Select Report Builder.
Select Instant Reporting.

You’re working with a new client looking to use video advertising within Campaign Manager 360.Which two types of video ad creatives can they use?

In-stream video and in-text video
In-banner video and bumper video
In-banner video and out-stream video
In-stream video and in-stream video redirect

Within Campaign Manager 360, what are the components within each campaign?

Placements, reporting, trafficking, and creatives
Placements, creatives, and reporting
Placements, ads, data, creatives, and packages
Placements, ads, creatives, sites, and packages

You’re working with a clothing distributor who’s launching a new line of scarves. They’re running ads across mobile web and in-app inventory.If they want to see purchases across both platforms, which report should you run?

Path to Conversion Report with total revenue metric
Instant Report with total conversions metric
Multi-device Report with cross screen conversion metric
Reach Report with impression reach metric

An apparel company is launching a baseball uniform line and wants to advertise their video ads within baseball game inventory.Before setting up their campaign in Campaign Manager 360, what’s the first thing they should do?

Create their companion banner ads to reflect this campaign.
Adjust the file size of each video ad for separate upload.
Confirm publisher requirements for specific campaign dimensions.
Send the video ad tag to each of the desired publishers.

An electric company wants to advertise their business within several Android apps. After developing the campaign in Campaign Manager 360 and assigning creatives, there’s an error occurring.What may have caused the error?

They assigned the creative to run across multiple mobile carriers.
They set an HTML5 creative to run on desktop.
They set the creatives to run on all mobile platforms.
They set the creatives to run on iOS.

A national medical device company is ready to launch their campaign for a new wheelchair.Which role within their organization has the ability to send the Campaign Manager 360 tags to advertisers?

Agency media planner
Agency administrator
Agency trafficker
Agency creative planner

An agency account manager has set up separate child advertisers for a client, a party supplies store.What’s the next step the account manager should take to get the client’s account ready in Campaign Manager 360?

The manager should select the preferred ad sizes for the foil balloon product launch-related creatives.
The manager should choose a range of placements for their foil balloon product launch.
The manager should upload the specific creatives for the foil balloon product launch into their account.
The manager should create a campaign for their new foil balloon product launch.

You’re building an ad campaign for a photography supply store, and they’ve prepared many different creatives for their campaign.Which product should you select to help you easily integrate creatives while working with Campaign Manager 360?

Optimize 360
Surveys 360
Google Analytics 4
Display & Video 360

When should an advertiser, who’s using Campaign Manager 360 to run an in-stream video ad campaign, consider activating default ads for placement?

When serving ads to any user or device
When serving ads to only desktop users
When serving ads to only mobile users
When serving ads to only tablet users

Within Campaign Manager 360, what are the components of each account?

Advertisers, user roles, user profiles, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and billing
Campaigns, user roles, placements, ads, reporting, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and creatives
Sites, placements, ads, inventory, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and creatives
Placements, ads, advertisers, reporting, inventory, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives and billing

A computer repair shop has decided to focus their outreach efforts and develop a desktop ad campaign.Which ad placement option would they include in their campaign?

Desktop ads for computer building and repair
Tablet app for tips and tricks for PC ownership
Mobile discussion website for a PC-owning community
Audio ads on a technology news-streaming app for mobile

You’re ready for your tennis shoe campaign to launch.What do you need to do to make sure that Campaign Manager 360 knows to serve the creatives to a top sports site?

Upload creatives that are specific to tennis shoes to your account.
Download and send tennis shoe placement tags to the specific publisher.
Choose optimal placements on the publisher for the tennis shoe campaign.
Select the ad sizes for the tennis shoe campaign on the publisher.

An agency is working with a jewelry retailer on a campaign. They review their client’s report in Campaign Manager 360 and notice that the default ads are running more often than the ads assigned by the campaign.What factor may be causing this issue?

The agency enabled the ad to run across different sites and platforms.
The agency included three different creatives to run in this campaign.
The agency set the ad priority to “2,” and then it ran before the standard ad.
The agency chose to include geographic and language targeting.

Your colleague would like to set transcoding for their new campaign that includes in-stream video creatives, but they ask you for help about which Campaign Manager 360 hierarchy where they should look.How would you answer them?

Placement
Creative
Ad
Package

You want to run your campaign for your dry-cleaning service across three different publishers, each with different video creative specifications. One accepts 300x250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications.How should you traffic this campaign to meet these demands?

To meet these demands, you should use Publisher Spec library to effectively transcode videos.
To meet these demands, you should use only one placement for all three publishers.
To meet these demands, you should wait until all three publishers have the same specifications.
To meet these demands, you should wait until all three publishers provide video ad specifications.

A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360.If your objective is to measure how many people downloaded the promotion, what counting method should they use?

They should use the “standard counting method.”
They should use the “per session counting method.”
They should use the “custom counting method.”
They should use the “unique counting method.”

Google Play installs
Google Analytics 4
Looker Studio
A third-party SDK

Your client, a skin care products company, is interested in a new ad campaign set up within Campaign Manager 360. They’ve already had their network set up within the platform.Step-by-step, which processes should you follow when carrying out their campaign?

1.Create an advertiser.2. Create a placement. 3. Create a campaign. 4. Upload creatives. 5. Create ads.6. Assign placements and creatives.
1.Create ads.2. Create an advertiser.3. Create a campaign.4. Create a placement.5. Upload creatives.6. Assign placements and creatives.
1.Create an advertiser.2. Create a campaign.3. Create a site. 4. Create a placement.5. Upload creatives.6. Create ads.7. Associate the ads.8. Assign placements and creatives.9. Download and send placement tags.
1.Create a campaign. 2. Create an advertiser. 3. Create a placement.4. Create a site.5. Create ads. 6. Upload creatives. 7. Assign placements and creatives. 8. Associate the ads. 9. Download and send placement tags.

An advertiser is ready to build their mobile ad campaign and they want their ads to serve on any modern browser.Which ad inventory options should they select?

Mobile in-app and in-stream video
Smartphone and desktop web
Mobile-in app and out-stream video
Smartphone and tablet

Your client is an advertising agency that manages multiple clients across various categories.How should they structure their Campaign Manager 360 instance(s) to make sure there’s simple transferability?

Create multiple networks, one for each of the multiple clients.
Create one agency account with multiple advertisers within that account.
Create many campaigns for each account you manage within the agency.
Create many campaigns, one for each of the agency’s clients.

When third-party cookies deprecate, what are the critical inputs for conversion attribution?

The critical inputs include AI, contextual signals, and privacy safe integrations.
The critical inputs include contextual signals, privacy safe integrations, and IP address.
The critical inputs include contextual signals, IP address, and AI.
The critical inputs include AI, contextual signals, and IP address.

A hotel client asks you to measure how many users participated in their rewards program.Which Floodlight capability would you use to measure the information they’ve requested?

Use a custom parameter.
Use a custom metric.
Use a custom attribution.
Use a custom variable.

Your client, a national cleaning supplies business, is about to spin off a new subsidiary that you’ll also work with.How will you organize their Campaign Manager 360 network, so that they’re able to separate their business units and maintain a holistic overview of the company?

You’ll need to set up a separate campaign beneath the parent advertiser.
You’ll need to set up two parent advertisers beneath a Campaign Manager 360 network.
You’ll need to set up separate child advertisers beneath the parent advertiser.
You’ll need to set up two separate placements beneath the parent advertiser.

After setting up a campaign, a furniture company is ready to upload creatives for it.Which four options for creatives will they be able to use in Campaign Manager 360?

Display, rich media, Connected TV, and audio ads
Display, in-stream Video, and Connected TV ads
Display, rich media, audio, and in-stream Video
Display, audio, in-stream, and mobile ads

What technology can help an advertiser serve ads that work well for both desktop and mobile platforms?

Native apps
HTML5 format
Campaign Manager 360
Display & Video 360 Marketplace

Your client, who owns a vegan foods online store, is ready to roll out a video campaign. They only have companion ads ready to serve.What would you advise them to do?

Cancel the video ad placements, but proceed with the companion ads.
Delay the entire campaign.
Until the video ads are ready, begin the campaign with companion ads.
Cancel the entire campaign.

You’re working with a movie production company on their latest release. They want to make sure their display ads appear in locations ideal for your brand.At what level in your Campaign Manager 360 account settings will you need to navigate to?

Ad-level verification
Campaign-level verification
Creative-level verification
Account-level verification

You’re about to present an ad campaign to a client and want to include the core platform integrations in Campaign Manager 360 as part of the pitch.Which platforms would you include in that presentation?

You’d include Google Ads, Google Analytics 4, and Display & Video 360.
You’d include Google Analytics 4, Surveys 360, and Search Ads 360.
You’d include Google Ads, Display & Video 360, and Search Ads 360.
You’d include Google Analytics 4, Display & Video 360, and Search Ads 360.

You’re about to open a new online store for your art supplies business. You’re ready to use mobile in-app advertising and want to be sure these can send visitors to the in-app landing page for the new online store.Which tool in Campaign Manager 360 should you select?

Select landing page links.
Select custom links.
Select text links.
Select deep links.

A marketer is using new creatives to expand an ad campaign for a tea shop.Which set of steps are relevant in the creative-serving process?

The marketer should use creative rotation rules, creative weight, and creative scheduling.
The marketer should use creative rotation rules, creative weight, and creative type.
The marketer should use creative length, creative weight, and creative scheduling.
The marketer should use creative rotation rules, creative flight dates, and creative scheduling.

A PC accessories retailer has decided to add a new 640x480 MP4 video ad placement to their In-stream Video campaign.In Campaign Manager 360, what step should they take to include this video format and resolution option in their campaign?

Enable the specific option in the transcode list.
Take no further steps after uploading the video file.
Submit a new tag to publishers who’ll serve the ad.
Enable all transcoding options in the list.

A national motorcycle manufacturer has run a campaign across all devices, such as desktop, mobile phones, and tablets. They want to understand which devices their ads have appeared on.Which report should they look at?

They should look at the standard report with same-device conversions dimension.
They should look at the standard report with platform type dimension.
They should look at the standard report with environment type dimension.
They should look at the standard report with cross-device conversion dimension.

A national sneaker company wants to see if their ad appeared outside of the geographic target.What’s a good way to view metrics for the geographic brand safety target?

Using instant reporting
Using the Report Builder
Using the verification tool
Using the summary dashboard

You need to explain what Campaign Manager 360 is to a client.What answer will you give them?

It’s a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels.
It’s a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.
It’s a web-based ad management system for advertisers and agencies that helps with digital campaign management and includes a robust set of features for ad serving, targeting, verification, and reporting.
It’s a set of tools that gives insights to better understand customers. You can use those insights to take action, such as improving a website and creating tailored audience lists.

Video pauses and video completions
Video plays and video completions
Video stops and video replays
Video plays and video pauses

A client would like to better understand how Campaign Manager 360 works.What’s the correct order of steps you’d use to describe Campaign Manager 360’s process?

1.Campaign Manager 360 selects an ad to use the space.2. People visit the website with ad space. 3. The ad serves and sends performance information to Campaign Manager 360. 4. Using audience and contextual signals, Campaign Manager 360 supplies a creative option.
1.People visit the website with ad space. 2. The ad serves and sends performance information to Campaign Manager 360.3. Campaign Manager 360 selects an ad to use the space.4. Using audience and contextual signals, Campaign Manager 360 supplies a creative option.
1.Using audience and contextual signals, Campaign Manager 360 supplies a creative option.2. Campaign Manager 360 selects an ad to use the space.3. People visit the website with ad space. 4. The ad serves and sends performance information to Campaign Manager 360.
1.People visit the website with ad space. 2. Campaign Manager 360 selects an ad to use the space. 3. Using audience and contextual signals, Campaign Manager 360 supplies a creative option. 4. The ad serves and sends performance information to Campaign Manager 360.

A home improvement store has rebranded some of the hardware they sell. They want to determine the impact of their media campaigns by seeing how many new and unique users have bought their hardware and have seen their ads. Which reports will help them do this?

The Floodlight Report and the Unique reach report
The Floodlight Report and Reach report
The Standard report and the Unique reach report
The Standard report and Floodlight Report

Using Campaign Manager 360, what kind of Verification settings would notify you if your ad was running beside content that wasn’t suitable for your brand?

Viewability setting
Video setting
Geo setting
Content setting

A dental care products company would like to start using Campaign Manager 360 to begin a smartphone-focused mobile ad campaign.Which scenario reflects a consideration the company should be aware of when advertising on a smartphone?

A creative for dental floss is a dynamic animation, with HTML5 assets, and needs a strong Internet connection.
A creative for mouthwash is a long-length video ad that sends users to a dental care information webpage.
A creative for an electric toothbrush is mobile-optimized and leads to their mobile company website.
A creative for organic toothpaste is large, animated, and has detailed flight specifications.

Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed.Which video benchmark should you review within Campaign Manager 360 reporting?

Active View: Video completes
Active View: Custom Metric Viewable Impressions
Active View: Companion conversions
Active View: Companion views

What part of the Google Marketing Platform should you go to in order to manage connections across different products?

The Admin Account
The Integration Center
The Floodlight Configuration Center
The Account Settings

The campaign only allowed for the “mobile app” option.
Mobile reporting dimensions weren’t added into Report Builder.
The “mobile website” option was not enabled in the campaign.
The campaign only included the “mobile app installs” option.

Which positions at an agency would you expect to use Campaign Manager 360?

Analysts, media planners, media traffickers
TV buyers, media traffickers, and strategists
Media planners, traders, and publishers
Traders, analysts, and media planners

Your fitness equipment client just launched a virtual fitness app. They’re offering a pricing special for users who download their app in-store. Your client would like to have the website traffic directed to the mobile site, then have the mobile site traffic directed to the store for the special.What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?

Use mobile targeting to surface two separate ads so that users can be directed accordingly.
Use audience targeting to include users who have already purchased equipment from the brand.
Use audience targeting to engage users looking for virtual fitness apps and who are close to a store location.
Use mobile targeting to include mobile app and mobile web ads to their campaign.

You want to figure out users’ ability to view their video ads. Which Campaign Manager 360 metric will allow you this insight?

Video companion clicks
Video views
Video completions
Video replays

Which platforms allow for native integrations with Campaign Manager 360?

Google Analytics 4, Display & Video 360, Search Ads 360
Google Ads, Google Analytics 4, Display & Video 360
Google Analytics 4, Surveys 360, Search Ads 360
Google Ads, Display & Video 360, Search Ads 360

After setting up separate child advertisers for your client, what’s the next step to prepare your client’s account in Campaign Manager 360?

Create a campaign for their new line of gloves.
Choose optimal placements for their glove launch.
Upload your glove specific creatives into your account.
Select the ad sizes for your glove creatives.

Within Campaign Manager 360, what type of Verification settings will tell you if your ad ran beside content not suitable for your brand?

Content setting
Geo setting
Viewability setting
Video setting

Your client wants to run their sneaker campaign across three different sports publishers, each with different video creative specifications. One accepts 300x250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications.How should you traffic this campaign?

Use Publisher Spec library to effectively transcode videos.
Wait until all three publishers provide video ad specifications.
Use only one placement for all three publishers.
Wait until all three publishers have the same specifications.

AI, contextual signals, privacy safe integrations
AI, contextual signals, IP address
Contextual signals, privacy safe integrations, IP address
Contextual signals, IP address, AI

A furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones.Which scenario represents a consideration to bear in mind for advertising on a smartphone?

A creative for their sectional couch is mobile-optimized, directing to their mobile website.
A creative for all 8x10 rugs is extra large, animated, with very detailed flight specifications.
A creative for throw pillows is a dynamic animation and requires a strong Wi-Fi and broadband connection.
A creative for coffee tables is a long-length video ad directing users to their mobile design studio.

You’re working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads.What could be the cause of this issue?

You included geo and language targeting that limits serving of preferred ad creative.
You set the priority of the ad as a priority “2” so that it ran before the standard ad ran.
You included three different creative types to run in this campaign.
You set the ad to run across multiple publisher sites and platforms.

Your new client’s business has a home decor division and a general contracting division. Since this is the first time you’re working with them, you’ll need to set up their Campaign Manager 360 network so they’re able to separate their divisions while also being able to see a holistic view of their company.What kind of setup will allow for this differentiation?

Set up separate child advertisers under the parent advertiser.
Set up two parent advertisers under one Campaign Manager 360 network.
Set up separate campaigns under the parent advertiser.
Set up two separate placements under the parent advertiser.

You’re working with a car manufacturer looking to set up a campaign within Campaign Manager 360. They’ve just had their Campaign Manager 360 network created.What steps, in order, should you take to set up their campaign?

1.Create an advertiser.2. Create a campaign.3. Create a site.4. Create a placement.5. Upload creatives.6. Create ads.7. Associate creative to the ad.8. Associate ad with placement.9. Download and send placement tags.
1.Create a campaign. 2. Create an advertiser. 3. Create a placement. 4. Create a site.5. Upload creatives. 6. Create ads. 7. Placements and creatives. 8. Download and send placement tags. 9. Associate the ads.
1.Create ads. 2. Create an advertiser. 3. Create a campaign. 4. Create a placement. 5. Upload creatives. 6. Download and send placement tags.
1.Create placement. 2. Create an advertiser. 3. Create a campaign. 4. Upload creatives. 5. Create ads.6. Download and send placement tags.

Which Floodlight feature makes it possible to measure specific elements on a webpage at the time of a conversion event?

Custom variable
Custom dimension
Custom parameter
Custom attribute

What can Floodlight tags do within Campaign Manager 360?

Measure customer conversion and create audience lists for enhanced user engagement
Measure customer conversion and create enhanced creatives
Create audience lists for enhanced user engagement and create enhanced creatives
Create enhanced creatives and report on multi-platform campaigns

A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets.Which ad placement option would be outside the scope of that campaign objective?

Desktop website for exercise news
Mobile website for running enthusiasts
An exercise and health monitoring app
Tablet fitness news aggregation app

Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360.Which counting method should you use if you want to measure how many users downloaded the brochure?

Unique counting method
Standard counting method
Per session counting method
Custom counting method

A fitness equipment company is setting up their campaign and is ready to upload creatives to be hosted in Campaign Manager 360.What four options are available to them?

Display, rich media, audio, and in-stream Video
Display, rich media, Connected TV, and audio ads
Display, audio, in-stream, and mobile ads
Display, in-stream Video, and Connected TV ads

Your client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily.Which Campaign Manager 360 measurement feature should you use to meet their request?

Report Builder
Instant Reporting
Offline Reporting
Summary Dashboard

Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing.What could be the reason for this error?

Mobile reporting dimensions were left out of Report Builder.
Mobile website" was left out of the campaign.
They only included “mobile app” as a platform filter.
They only included mobile app installs as a filter.

When looking within Campaign Manager 360 at a campaign what components would you find?

You’d find ads, placements, creatives, packages, and sites.
You’d find ads, placements, creatives, data, and packages.
You’d find placements, reporting, and creatives.
You’d find placements, reporting, creatives, and trafficking.

Where in the Google Marketing Platform can you manage connections across a number of its products?

Integration Center
Floodlight Configuration
Data Management Center
Admin Account

Your client wants to measure users’ ability to see their video.Which metric within Campaign Manager 360 should they use to do this?

Video views
Video full-screen
Video completions
Video plays

Your home decor client wants to start running mobile ads within their current campaign. Some creatives are already mobile-optimized and may be already appearing across mobile websites.What’s the first thing they should check within their Campaign Manager 360 account to make sure of delivery?

They should examine their campaign trafficking settings in Campaign Manager 360 to see if their ads are mobile-friendly.
They should modify their existing desktop display campaign within Campaign Manager 360.
They should set up their campaign creatives in Campaign Manager 360 for mobile-friendly sizes and formats.
They should configure their account in Campaign Manager 360 to include mobile devices, tablets, and mobile apps.

You’re working with an apparel brand who’s launching a new line of hats. They want to use mobile in-app advertising, but they want to make sure that these ads send their audience to the in-app landing page for the new hat line.Which tool within Campaign Manager 360 should you use to meet their request?

Deep links
Landing page links
Custom links
Targeting links

Which types of digital marketing roles most commonly use Campaign Manager 360?

Media traffickers, analysts, media planners
Media traffickers, strategists, and TV buyers
Publisher, strategists, and traders
Analysts, traders, and media planners

A national pet food store is running a campaign across desktop, mobile phones, and tablets. They want to determine which devices their ads have appeared on.Which report should they review?

Standard report with platform type dimension
Standard report with environment type dimension
Standard report with cross-device conversion dimension
Standard report with same-device conversions dimension

A fitness apparel brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns.Which reports should they be reviewing?

Floodlight Report and Reach report
Standard report and Floodlight Report
Standard report and Reach report
Floodlight Report and Summary report

Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives.At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?

Placement
Ad
Creative
Package

You’re working with a national flower distributor to plan desired creatives for a new campaign.During the creative serving process, which of the following steps are relevant to the process?

Creative rotation rules, creative ratio, creative priority, and creative scheduling
Creative rotation rules, creative weight, creative type
Creative rotation rules, creative flight dates, creative scheduling
Creative length, creative weight, creative scheduling

You’re working with a paper company that has multiple creatives for their upcoming card stock campaign.Which product works with Campaign Manager 360 to make sure of the seamless integration of creatives?

Display & Video 360
Search Ads 360
Ads Data Hub
Google Analytics 4

What’s a key differentiator of Campaign Manager 360?

It’s a web-based ad management system for advertisers and agencies that helps with digital campaign management and includes a robust set of features for ad serving, targeting, verification, and reporting.
It’s a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.
It’s a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels.
It’s a set of tools that gives insights to better understand customers. You can use those insights to take action, such as improving a website and creating tailored audience lists.

An online travel-planning startup wants to serve ads that would be a good fit for both desktop and mobile devices.Which technology can help them achieve that goal?

Display & Video 360 Marketplace can help them achieve that goal.
Campaign Manager 360 can help them achieve that goal.
HTML5 format can help them achieve that goal.
Native apps can help them achieve that goal.

You’re launching a new line of camping tents and are running ads across mobile web and in-app inventory.If your objective is to see purchases across both platforms, which report should you run?

Run the Reach Report with impression reach metric
Run the Multi-device Report with cross screen conversion metric
Run the Path to Conversion Report with total revenue metric
Run the Instant Report with total conversions metric

In Campaign Manager 360, you’ve just set up your client, a coffee store chain, with separate child advertisers.What’s the next step you should take to prepare their account?

Upload the specific creatives for the latte product into their account.
Choose the desired ad sizes for the latte product-related creatives.
Develop a campaign for their new latte product.
Select optimal placements for their latte product launch.

An agency’s client, a hair care products company, has just launched a new line of shampoos for children.To find out how many new and unique people have been buying their shampoo and have seen their media campaigns, which reports should they look at?

They should look at the Standard report and Floodlight Report.
They should look at the Standard report and Reach report.
They should look at the Floodlight Report and Summary report.
They should look at the Floodlight Report and Reach report.

An agency account executive reviews an account within Campaign Manager 360.What account components would the executive see?

The executive would see placements, ads, advertisers, reporting, inventory, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives and billing.
The executive would see campaigns, user roles, placements, ads, reporting, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and creatives.
The executive would see advertisers, user roles, user profiles, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and billing.
The executive would see sites, placements, ads, inventory, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and creatives.

Your agency just acquired a new client, a chain of import automotive dealers across different regions. To help get things started, you’ll need to set up their Campaign Manager 360 network so they’re able to separate each dealer location while also having a comprehensive view of their company.What kind of framework will you need to permit this kind of differentiation?

You’ll need to create two separate placements beneath the parent advertiser.
You’ll need to create two parent advertisers beneath a single Campaign Manager 360 network.
You’ll need to create separate campaigns beneath the parent advertiser.
You’ll need to create separate child advertisers beneath the parent advertiser.

A bookstore owner has chosen to add a 720x720 MP4 video ad placement to their In-stream Video campaign.In Campaign Manager 360, which action should they take to include this video format and resolution in their campaign?

They don’t need to take any further steps once they’ve uploaded the video file.
They should send a new tag to the publishers who will serve the ad.
They should enable all transcoding options in the list.
They should enable their preferred option in the transcode list.

You’d like to find out how many visitors shopped on your website every day last month, and you’d like to have this spreadsheet emailed to you.Which Campaign Manager 360 feature should you use that meets your need?

You should use Offline Reporting.
You should use Report Builder.
You should use Instant Reporting.
You should use the Summary Dashboard.

A chain of barbershops would like to set up a mobile ad campaign to reach an on-the-go audience through their mobile devices.Which ad placement would be outside the focus of their campaign goal?

Mobile website for personal care
Smartphone app for a hair-styling app
Tablet app for pop culture news and trends
Desktop ad for a fashion magazine

You’ve been running a campaign for your client across several platforms that include desktop web, mobile web, and mobile app. Upon reviewing their campaign, you observe that mobile-specific metrics aren’t showing.What might be the reason for such an error?

The campaign only had “mobile app” as a platform filter.
The campaign only had “mobile app installs” as a platform filter.
Mobile reporting dimensions weren’t included in Report Builder.
“Mobile website” was not included in the campaign.

You should utilize mobile targeting to surface two separate ads, so users can then be directed as desired.
You should utilize mobile targeting to cover mobile app and mobile web ads in the ad campaign.
You should utilize audience targeting to engage users seeking web development services and who are close to a store location.
You should utilize audience targeting to include users who have already purchased goods and services from your store.

A manager at an advertising agency works with several clients across different categories.How should they organize their Campaign Manager 360 instance(s) to make certain transferability is simple?

They should create one agency account with several advertisers within that account.
They should create several networks, one for each of these clients.
They should create many campaigns for each account managed within the agency.
They should create several campaigns, one for each of the manager’s clients.

When reviewing an account within Campaign Manager 360, which account components would you see?

You’d see campaigns, user roles, placements, ads, reporting, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and creatives.
You’d see placements, ads, advertisers, reporting, inventory, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives and billing.
You’d see sites, placements, ads, inventory, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and creatives.
You’d see advertisers, user roles, user profiles, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and billing

You want to set transcoding for your client’s in-stream video creatives in their campaign.In which Campaign Manager 360 hierarchy would you have the ability to set transcoding for in-stream video creatives?

Package
Creative
Ad
Placement

A realtor would like to add a 1280x720 MP4 video ad placement to their new In-Stream Video campaign.To include this video format and resolution in their campaign, what step should they take?

Submit a new tag to publishers who will then serve the video ad.
Enable the desired option in the transcode list.
Select any transcode with a video bit rate of 1500 kbps or higher.
Enable every horizontal transcode option in the list.

An advertiser is launching a new product. They need to ensure a creative will run every time.What do they need to do?

They can set up their geographic target for a specific region.
They should create a default ad so that it is always available to run.
They can produce an ad with a region-specific creative.
They can enable their account to serve across mobile devices only.

An athletic shoes retailer is ready to use Campaign Manager 360. They’d like to start advertising across mobile platforms, with a focus on smartphones.Which scenario represents a factor they should be aware of when advertising on a smartphone?

A creative for hiking shoes is a medium-length video ad that directs users to their hiking shoes comparison webpage.
A creative for their latest running shoes is mobile-optimized but leads to their mobile website.
A creative for athletic socks is medium-sized, animated, with highly specific flight specifications.
A creative for walking shoes is a dynamic animation and requires a very good Wi-Fi or broadband connection.

You’re working with a dairy brand who is adding new ice cream flavors as part of their offerings. They’d like to use mobile in-app advertising, but they want to be sure that these ads direct their audience to the in-app landing page for the new ice cream.Which tool in Campaign Manager 360 is the right one for this objective?

Deep links
Custom links
Landing page links
Targeting links

You’ve worked with your client, a pottery company, to get their campaign ready.In Campaign Manager 360, what will you need to do make sure their creatives serve to a major arts and crafts community site?

You’ll need to download and send placement tags to the specific site.
You’ll need to select the ad sizes for their campaign on the arts and crafts site.
You’ll need to upload all of their arts-and-crafts-specific creatives into their account.
You’ll need to select a range of placements on the arts and crafts site.

After looking over a report in Campaign Manager 360 about a client’s new campaign, you observe that the default ads run more frequently than the new ads for the campaign.What could cause this to happen?

Choosing to include geographic as well as language targeting
Allowing both ad types to run across various sites and platforms
Setting up the priority of the ad to “2,” causing it to run before the standard ad
Including three different creatives to run in this campaign

Where do you go to see the connections you have set up between Google Marketing Platform products?

Floodlight Configuration Center
Customer Data Center
Integration Center
Admin Account Center

You’ve begun a video campaign to promote your grocery-delivery startup. Most of the information you want an audience to be aware of begins at the half-minute mark, so you’d like to know if they’ve viewed that information.Which video metric should you look for within Campaign Manager 360 reporting?

You should look for Active View: Custom Metric Viewable Impressions.
You should look for Active View: Companion conversions.
You should look for Active View: Companion views.
You should look for Active View: Video completes.

You’re a marketing manager for an online French foods store who, to enhance a sale, added a downloadable list of recipes on your site.Since you’ve also added a counter tag as one of your Floodlight tags in Campaign Manager 360, which counting approach should you use to measure downloads?

You should use the per session counting method.
You should use the custom counting method.
You should use the standard counting method.
You should use the unique counting method.

During website conversions, you’d like to find out which billing postal codes users entered.Which Floodlight feature can you use to help measure that information?

A custom variable
A custom parameter
A custom dimension
A custom attribute

You’d share video stops and video replays.
You’d share video pauses and video completions.
You’d share video completions and video replays.
You’d share video plays and video skips.

Your client, a game developer, is creating a new educational game aimed for preteens and is almost ready to launch. They want to be sure their display ads only show in locations in line with your brand.To reach this goal, what level in your Campaign Manager 360 account settings will you navigate to?

Navigate to creative-level verification.
Navigate to campaign-level verification.
Navigate to ad-level verification.
Navigate to account-level verification.

A marketer is scheduling creatives for their upcoming campaign in Campaign Manager 360. What is one thing they need to do to ensure an ad will run every time?

They can set a geographic target for a specific range of regions.
They can create an ad with many region-specific creatives.
They should create a default ad so any audience can see it whenever it’s needed.
They can set the account to serve exclusively across smartphone mobile devices.

A client asks you to explain what Campaign Manager 360 is.What answer will you give them?

It’s a toolset that provides insights to better understand customers. With these insights, websites can be improved and tailored audience lists can be created, among other actions.
It’s a cloud-based search management service that helps agencies and marketers effectively manage some of the biggest search marketing campaigns, across several engines and media channels, around the world.
It’s a web-based ad management platform for advertisers and agencies that assists with digital campaign management. It includes a versatile set of features for ad serving, targeting, verification, and reporting.
It’s a standalone tool to plan campaigns, to design and manage creative, to organize and apply audience data, to find and buy inventory, and to measure and optimize campaigns.

Your client, a travel-booking company, is starting a new video campaign. The actionable information airs after the :25 mark, so you’d like to know how many times that message was viewed.Which video metric should you look at within Campaign Manager 360 reporting?

You should look at Active View: Companion conversions.
You should look at Active View: Companion views.
You should look at Active View: Video completes.
You should look at Active View: Custom Metric Viewable Impressions.

In what situation would you use the video impressions or video starts metric from Campaign Manager 360?

Your lawncare client is opening a franchise in a new region. They’re running a video ad and want to determine how many impressions their video ad received.
Your glassware client is kicking off a video campaign for their new line of tumblers. From this campaign, they’d like to find out how many people watched watched to the midpoint of the video ad.
You’re working with a new carpentry business client starting a new video ad campaign. Your client wants to figure out how many people have watched to the third quartile of their ad.
You’re working with a regional car wash chain. They’ve included video ads in their campaign and would like to know how many people have watched the video in full.

After the deprecation of a third-party cookies, which of these are key inputs for conversion attribution?

The key inputs are contextual signals, IP address, and AI.
The key inputs are contextual signals, privacy safe integrations, and IP address.
The key inputs are AI, contextual signals, and IP address.
The key inputs are AI, contextual signals, and privacy safe integrations.

You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web.To find out about purchases in both platforms, which report should you check on?

You should check on the Instant Report with total conversions metric
You should check on the Path to Conversion Report with total revenue metric
You should check on the Multi-device Report with cross screen conversion metric
You should check on the Reach Report with impression reach metric

A business proprietor reviews an ad campaign within Campaign Manager 360.What components do they find in the campaign?

They’d find placements, data, packages, ads, and creatives.
They’d find reporting, creatives, and placements.
They’d find reporting, trafficking, creatives, and placements.
They’d find placements, sites, packages, ads, and creatives.

Your colleague works with a pet food client who is running an in-stream video campaign through Campaign Manager 360. They’re wondering when they should activate default ad placements.What’s the right advice to tell them?

When serving ads to smartphone and tablet users
When serving ads exclusively to local users
When servings ads to desktop users
When serving ads to any user or device

Your new client asks you about their video ad creatives options while you’re working with them to set up a video advertising campaign through Campaign Manager 360.What options do you tell them they have?

In-stream video and bumper video
In-stream video and In-stream video redirect
In-banner video and out-stream video
In-text video and out-stream video

A marketer has set up a new campaign and will now upload creatives.Which four options for creatives will be available to the marketer in Campaign Manager 360?

Display, in-stream Video, and Connected TV ads
Display, rich media, audio, and in-stream Video
Display, audio, in-stream, and mobile ads
Display, rich media, Connected TV, and audio ads

Your client wants to create a video campaign with your agency. They ask you for an example when you might use the video impressions or video starts metric from Campaign Manager 360.How do you answer them?

Your bakery is promoting new baked goods in your inventory. In this campaign, you’re featuring video ads and want to see how many impressions your video ads have received.
You’re a lighting fixture company owner who’s ready to promote a new line of lamps. You’re running video ads and want to discover how many people have watched the first quartile of the video ad.
You’re the marketer for a carpet-cleaning service. You’ve launched a new video ads campaign for them and want to uncover how many people have watched to the midpoint of the video ad.
You’re a marketing manager for a mobile phone repair company that has rolled out a new marketing campaign featuring video ads. You’d like to know how many people have watched the video ad from start to finish.

An international knit apparel company wants to find out if users outside their geographic brand safety target had viewed their ad.What’s a good way to view these metrics?

With the verification tool
With Report Builder
With the summary dashboard
With instant reporting

Your swimwear retail chain client has worked with you to begin a video ad campaign. They want to know about their audience’s capability to view their video ads. Which metric within Campaign Manager 360 would help them learn what they want to know?

Video midpoints
Video views
Video full-screen
Video plays

A streaming services startup wants to make sure their ad is streamed in one country, but not another for brand safety considerations.What resource should they use to review these metrics?

They should use the verification tool.
They should use the summary dashboard.
They should use a Floodlight Report.
They should use a Standard report.

A carpet sales retailer is rolling out a new line of carpeting and would like to advertise their video ads within home furnishings inventory.Before they set up their campaign in Campaign Manager 360, what’s the first step they should take?

They should confirm the requirements from publishers for specific campaign dimensions.
They should create their companion banner ads to reflect this type of campaign.
They should send the video ad tag to each of the selected publishers.
They should adjust the file size for each video ad, then they should upload them separately.

Your business partner is working with a client who’d like to advertise within several iOS news apps. An error occurs after setting up the campaign in Campaign Manager 360 and assigning the creatives.What could have caused the error?

They set an HTML5 creative to run on desktop.
They set the creatives for the Android operating system.
They assigned the creative to work with several mobile carriers.
They set the creatives to work with all mobile platforms types.

Your client’s campaign is ready to run across four publishers, each with their own video creative specifications. One accepts 300x250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications.How should you traffic this campaign in order to accomodate the client’s needs?

You should wait until all three publishers provide video ad specifications.
You should wait until all three publishers have the same specifications.
You should use only one placement for all three publishers.
You should use Publisher Spec library to effectively transcode videos.

You decide to add Floodlight tags to your campaign in Campaign Manager 360.What will these tags do?

They can create enhanced creatives and report on multi-platform campaigns.
They can measure customer conversion and create audience lists for enhanced user engagement.
They can measure customer conversion and create enhanced creatives.
They can create audience lists for enhanced user engagement and create enhanced creatives.

You’d like to add mobile ads to your current campaign, but some creatives are already mobile-optimized and could be appearing on mobile websites.What’s the first consideration you should look at within the Campaign Manager 360 account to make sure of delivery and to reach your goal?

Configure your account within Campaign Manager 360 to include apps, mobile devices, and tablets.
Examine your trafficking settings in Campaign Manager 360 to determine if mobile-friendly sizes and formats are included.
Review your Cross-environment Report to check on campaign effectiveness across all environments, including mobile.
Use mobile-friendly sizes and formats when organizing your campaign in Campaign Manager 360.

An agency is building a mobile ad campaign with their client who wants their ads to serve to a current-generation browser.To meet their goal, which ad inventory option should they use?

They should use smartphone and tablet ads.
They should use smartphone and desktop web ads.
They should use mobile in-app and out-stream video ads.
They should use mobile in-app and in-stream video ads.

Your colleague is working with a client looking to advertise within multiple iOS sports applications. After creating the campaign in Campaign Manager 360 and assigning creatives, there’s an error occurring.What could be the cause of this error?

They assigned the creative to run across multiple mobile carriers.
They assigned the creative to the Android operating system.
They assigned the creative to run across all mobile platform types.
They assigned an HTML5 ad creative to run on desktop.

An account executive is assembling a client’s campaign using ads aimed to reach both mobile and desktop devices.What technology would they need to use in order to accomplish this?

They would need to use native apps.
They would need to use Display & Video 360 Marketplace.
They would need to use HTML5 format.
They would need to use MP4-encoded video.

Which platforms feature native integration with Campaign Manager 360?

Google Ads, Display & Video 360, and Google Analytics 4
Display & Video 360, Search Ads 360, and Google Analytics 4
Search Ads 360, Display & Video 360, and Google Ads
Surveys 360, Search Ads 360, and Google Analytics 4

You want to expand your ad campaign into video ads using Campaign Manager 360.What types of video ad creatives do you discover you can use?

You can use in-stream video and in-stream video redirect.
You can use in-stream video redirect and out-stream video.
You can use In-banner video and out-stream video.
You can use in-stream video redirect and bumper video.

Agency administrator
Agency trafficker
Agency media planner
Agency creative planner

You’re about to send tags to advertisers.What role do you have in Campaign Manager 360 that enables you to do this?

An agency administrator role
An agency trafficker role
An agency creative planner role
An agency media planner role

You’ve been running a campaign for your bottled water company across mobile phones, tablets, and desktops. You’d like to figure out which devices your ads have appeared.Which report should you check on?

You should check on the standard report with environment type dimension.
You should check on the standard report with same-device conversions dimension.
You should check on the standard report with platform type dimension.
You should look at the standard report with cross-device conversion dimension.

Your client, who is running an in-stream Video campaign through Campaign Manager 360, asks you for advice about when they should consider using default ads placements.What do you tell them?

When servings ads exclusively to desktop users
When serving ads to any user or device
When serving ads exclusively to mobile users
When servings ads exclusively to only tablet users

Video stops and video plays
Video pauses and video skips
Video skips and video replays
Video mutes and video replays

You’ve created a video ad campaign for your automotive rental store business, but you only have the companion ads ready to serve.What should you do?

Remove the video ad placements while proceeding with the companion ads.
Begin the campaign with the companion ads until the video ads are ready.
Delay both the video ads and companion ads in the campaign.
Cancel both the video ads and companion ads in the campaign.

An agency represents a photography accessories dealer. The dealer is ready to set up a campaign within Campaign Manager 360, with their newly created network.What steps, in order, should the agency follow to organize the campaign for their client?

The agency should: (1) create a placement, (2) create an advertiser, (3) create a campaign, (4) upload creatives, (5) create ads, then (6) download and send placement tags.
The agency should: (1) create ads, (2) create an advertiser, (3) create a campaign, (4) create a placement, (5) upload creatives, then (6) download and send placement tags.
The agency should: (1) create a campaign, (2) create an advertiser, (3) create a placement, (4) create a site,(5) upload creatives, (6) create ads, (7) assign placements and creatives, (8) download and send placement tags, then (9) associate the ads.
The agency should: (1) create an advertiser, (2) create a campaign, (3) create a site, (4) create a placement, (5) upload creatives, (6) create ads, (7) associate the ads, (8) assign placements and creatives, then (9) download and send placement tags.

A high-end A/V accessories store is ready to begin their latest ad campaign.What do they need to do to make sure that Campaign Manager 360 serves their creatives to a leading A/V review website?

They need to upload their A/V accessories-specific creatives into their account.
They need to select optimal placements on the site for the A/V accessories campaign.
They need to download and send placement tags to the specific site.
They need to select the ad sizes for their A/V accessories campaign on the site.

You’re a marketer promoting your company’s new line of juice smoothies.In Campaign Manager 360, what level in the account settings should you go to make sure the ads serve only in locations in line with your brand?

Go to the campaign-level settings.
Go to the ad-level settings.
Go to the creative-level settings.
Go to the account-level settings.

You’re working on a new ad campaign for your photography supplies business. You use Campaign Manager 360 and want to work with a Google solution to measure app conversions, and you’re also comfortable with coding.Which solution should you select that meets your needs?

You should select Google Play installs.
You should select Looker Studio.
You should select Google Analytics 4.
You should select a third-party SDK.

One of the high-priority webpages a marketer’s ads serve to has content on it that she’s unsure is right for her brand.Which Verification setting within Campaign Manager 360 would let her know if the content was okay?

Viewability setting
Video setting
Geo setting
Content setting

Apply audience targeting to include users who have already purchased office supply goods from your client’s store.
Apply mobile targeting to surface two separate ads, so people can then be directed as you’d like.
Apply audience targeting to engage users who are interested in office supplies and who are near a store location.
Apply mobile targeting to include mobile app and mobile web ads in the ad campaign.

A marketer wants to create a mobile campaign for a new astronomy app. They also want their ads to serve on modern browsers.Which ad inventory option should they work with?

They should work with mobile in-app and in-stream video inventory.
They should work with mobile-in app and out-stream video inventory.
They should work with smartphone and tablet inventory.
They should work with smartphone and desktop web inventory.

When scheduling creatives within Campaign Manager 360, what’s one thing you need to do to make sure an appropriate ad will run every time?
Your sunglasses retail chain client would like to start running mobile ads in their current campaign. Some creatives are already optimized for mobile and may already appear across mobile websites.What’s the first thing to check within their Campaign Manager 360 account to verify that these ads serve?
Your client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from.Using Campaign Manager 360, which measurement feature would you select to meet this request?
You’re working with a new client looking to use video advertising within Campaign Manager 360.Which two types of video ad creatives can they use?
Within Campaign Manager 360, what are the components within each campaign?
You’re working with a clothing distributor who’s launching a new line of scarves. They’re running ads across mobile web and in-app inventory.If they want to see purchases across both platforms, which report should you run?
An apparel company is launching a baseball uniform line and wants to advertise their video ads within baseball game inventory.Before setting up their campaign in Campaign Manager 360, what’s the first thing they should do?
An electric company wants to advertise their business within several Android apps. After developing the campaign in Campaign Manager 360 and assigning creatives, there’s an error occurring.What may have caused the error?
A national medical device company is ready to launch their campaign for a new wheelchair.Which role within their organization has the ability to send the Campaign Manager 360 tags to advertisers?
An agency account manager has set up separate child advertisers for a client, a party supplies store.What’s the next step the account manager should take to get the client’s account ready in Campaign Manager 360?
You’re building an ad campaign for a photography supply store, and they’ve prepared many different creatives for their campaign.Which product should you select to help you easily integrate creatives while working with Campaign Manager 360?
When should an advertiser, who’s using Campaign Manager 360 to run an in-stream video ad campaign, consider activating default ads for placement?
Within Campaign Manager 360, what are the components of each account?
A computer repair shop has decided to focus their outreach efforts and develop a desktop ad campaign.Which ad placement option would they include in their campaign?
You’re ready for your tennis shoe campaign to launch.What do you need to do to make sure that Campaign Manager 360 knows to serve the creatives to a top sports site?
An agency is working with a jewelry retailer on a campaign. They review their client’s report in Campaign Manager 360 and notice that the default ads are running more often than the ads assigned by the campaign.What factor may be causing this issue?
Your colleague would like to set transcoding for their new campaign that includes in-stream video creatives, but they ask you for help about which Campaign Manager 360 hierarchy where they should look.How would you answer them?
You want to run your campaign for your dry-cleaning service across three different publishers, each with different video creative specifications. One accepts 300x250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications.How should you traffic this campaign to meet these demands?
A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360.If your objective is to measure how many people downloaded the promotion, what counting method should they use?
You’re working with an online car rental agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They’re comfortable with coding.What solution would you recommend to meet their needs?
Your client, a skin care products company, is interested in a new ad campaign set up within Campaign Manager 360. They’ve already had their network set up within the platform.Step-by-step, which processes should you follow when carrying out their campaign?
An advertiser is ready to build their mobile ad campaign and they want their ads to serve on any modern browser.Which ad inventory options should they select?
Your client is an advertising agency that manages multiple clients across various categories.How should they structure their Campaign Manager 360 instance(s) to make sure there’s simple transferability?
When third-party cookies deprecate, what are the critical inputs for conversion attribution?
A hotel client asks you to measure how many users participated in their rewards program.Which Floodlight capability would you use to measure the information they’ve requested?
Your client, a national cleaning supplies business, is about to spin off a new subsidiary that you’ll also work with.How will you organize their Campaign Manager 360 network, so that they’re able to separate their business units and maintain a holistic overview of the company?
After setting up a campaign, a furniture company is ready to upload creatives for it.Which four options for creatives will they be able to use in Campaign Manager 360?
What technology can help an advertiser serve ads that work well for both desktop and mobile platforms?
Your client, who owns a vegan foods online store, is ready to roll out a video campaign. They only have companion ads ready to serve.What would you advise them to do?
You’re working with a movie production company on their latest release. They want to make sure their display ads appear in locations ideal for your brand.At what level in your Campaign Manager 360 account settings will you need to navigate to?
You’re about to present an ad campaign to a client and want to include the core platform integrations in Campaign Manager 360 as part of the pitch.Which platforms would you include in that presentation?
You’re about to open a new online store for your art supplies business. You’re ready to use mobile in-app advertising and want to be sure these can send visitors to the in-app landing page for the new online store.Which tool in Campaign Manager 360 should you select?
A marketer is using new creatives to expand an ad campaign for a tea shop.Which set of steps are relevant in the creative-serving process?
A PC accessories retailer has decided to add a new 640x480 MP4 video ad placement to their In-stream Video campaign.In Campaign Manager 360, what step should they take to include this video format and resolution option in their campaign?
A national motorcycle manufacturer has run a campaign across all devices, such as desktop, mobile phones, and tablets. They want to understand which devices their ads have appeared on.Which report should they look at?
A national sneaker company wants to see if their ad appeared outside of the geographic target.What’s a good way to view metrics for the geographic brand safety target?
You need to explain what Campaign Manager 360 is to a client.What answer will you give them?
Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad.To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?
A client would like to better understand how Campaign Manager 360 works.What’s the correct order of steps you’d use to describe Campaign Manager 360’s process?
A home improvement store has rebranded some of the hardware they sell. They want to determine the impact of their media campaigns by seeing how many new and unique users have bought their hardware and have seen their ads. Which reports will help them do this?
Using Campaign Manager 360, what kind of Verification settings would notify you if your ad was running beside content that wasn’t suitable for your brand?
A dental care products company would like to start using Campaign Manager 360 to begin a smartphone-focused mobile ad campaign.Which scenario reflects a consideration the company should be aware of when advertising on a smartphone?
Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed.Which video benchmark should you review within Campaign Manager 360 reporting?
What part of the Google Marketing Platform should you go to in order to manage connections across different products?
You’re a marketer for a wedding planning business, and you’ve been running a campaign across mobile web, mobile app, and desktop web platforms. When reviewing the campaign, you see that mobile-related metrics aren’t appearing.What may be the cause for the missing metrics?
Which positions at an agency would you expect to use Campaign Manager 360?
Your fitness equipment client just launched a virtual fitness app. They’re offering a pricing special for users who download their app in-store. Your client would like to have the website traffic directed to the mobile site, then have the mobile site traffic directed to the store for the special.What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?
You want to figure out users’ ability to view their video ads. Which Campaign Manager 360 metric will allow you this insight?
Which platforms allow for native integrations with Campaign Manager 360?
After setting up separate child advertisers for your client, what’s the next step to prepare your client’s account in Campaign Manager 360?
Within Campaign Manager 360, what type of Verification settings will tell you if your ad ran beside content not suitable for your brand?
Your client wants to run their sneaker campaign across three different sports publishers, each with different video creative specifications. One accepts 300x250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications.How should you traffic this campaign?
What are the key inputs for conversion attribution after third-party cookie deprecation?
A furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones.Which scenario represents a consideration to bear in mind for advertising on a smartphone?
You’re working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads.What could be the cause of this issue?
Your new client’s business has a home decor division and a general contracting division. Since this is the first time you’re working with them, you’ll need to set up their Campaign Manager 360 network so they’re able to separate their divisions while also being able to see a holistic view of their company.What kind of setup will allow for this differentiation?
You’re working with a car manufacturer looking to set up a campaign within Campaign Manager 360. They’ve just had their Campaign Manager 360 network created.What steps, in order, should you take to set up their campaign?
Which Floodlight feature makes it possible to measure specific elements on a webpage at the time of a conversion event?
What can Floodlight tags do within Campaign Manager 360?
A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets.Which ad placement option would be outside the scope of that campaign objective?
Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360.Which counting method should you use if you want to measure how many users downloaded the brochure?
A fitness equipment company is setting up their campaign and is ready to upload creatives to be hosted in Campaign Manager 360.What four options are available to them?
Your client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily.Which Campaign Manager 360 measurement feature should you use to meet their request?
Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing.What could be the reason for this error?
When looking within Campaign Manager 360 at a campaign what components would you find?
Where in the Google Marketing Platform can you manage connections across a number of its products?
Your client wants to measure users’ ability to see their video.Which metric within Campaign Manager 360 should they use to do this?
Your home decor client wants to start running mobile ads within their current campaign. Some creatives are already mobile-optimized and may be already appearing across mobile websites.What’s the first thing they should check within their Campaign Manager 360 account to make sure of delivery?
You’re working with an apparel brand who’s launching a new line of hats. They want to use mobile in-app advertising, but they want to make sure that these ads send their audience to the in-app landing page for the new hat line.Which tool within Campaign Manager 360 should you use to meet their request?
Which types of digital marketing roles most commonly use Campaign Manager 360?
A national pet food store is running a campaign across desktop, mobile phones, and tablets. They want to determine which devices their ads have appeared on.Which report should they review?
A fitness apparel brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns.Which reports should they be reviewing?
Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives.At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?
You’re working with a national flower distributor to plan desired creatives for a new campaign.During the creative serving process, which of the following steps are relevant to the process?
You’re working with a paper company that has multiple creatives for their upcoming card stock campaign.Which product works with Campaign Manager 360 to make sure of the seamless integration of creatives?
What’s a key differentiator of Campaign Manager 360?

Buy Campaign Manager 360 Certification Exam Answers

You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web. To find out about purchases in both platforms, which report should you check on?

By vmartinez

You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web. To find out about purchases in both platforms, which report should you check on?

Platform Type Report
Cross-device conversion report
Reach report
Floodlight report

Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360. Which counting method should you use if you want to measure how many users downloaded the brochure?

By vmartinez

Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360. Which counting method should you use if you want to measure how many users downloaded the brochure?

Per session counting method
Unique counting method
Standard counting method
Custom counting method

You’re a marketer promoting your company’s new line of juice smoothies. In Campaign Manager 360, what level in the account settings should you go to make sure the ads serve only in locations in line with your brand?

By vmartinez

You’re a marketer promoting your company’s new line of juice smoothies. In Campaign Manager 360, what level in the account settings should you go to make sure the ads serve only in locations in line with your brand?

Go to the campaign-level settings.
Go to the ad-level settings.
Go to the creative-level settings.
Go to the account-level settings.

Explanation:

Go to the campaign-level settings because this level allows you to establish specific targeting parameters, including geographic restrictions, to ensure that your ads are served only in locations that align with your brand’s guidelines. By configuring these settings at the campaign level, you can effectively manage where your ads will appear, helping to maintain brand integrity and avoid placements in inappropriate contexts. This targeted approach is crucial for optimizing the campaign’s performance and ensuring that it reaches the intended audience in suitable locations.

An agency is building a mobile ad campaign with their client who wants their ads to serve to a current-generation browser. To meet their goal, which ad inventory option should they use?

By vmartinez

An agency is building a mobile ad campaign with their client who wants their ads to serve to a current-generation browser. To meet their goal, which ad inventory option should they use?

They should use smartphone and tablet ads.
They should use smartphone and desktop web ads.
They should use mobile in-app and out-stream video ads.
They should use mobile in-app and in-stream video ads.

They should use mobile web and desktop web ads.
They should use mobile in-app and out-stream video ads.
They should use mobile web and mobile in-app ads.
They should use mobile in-app and in-stream video and audio ads.

Explanation:

They should use smartphone and desktop web ads because this combination ensures that the ads are accessible to users across both mobile and desktop platforms, particularly focusing on current-generation browsers. By utilizing smartphone web ads, the agency can effectively reach users on mobile devices, while desktop web ads enable engagement with users accessing content through traditional computer browsers. This approach maximizes the campaign’s reach and effectiveness, ensuring that the ads are displayed to the widest possible audience on modern browsers, regardless of the device being used. This strategy aligns with the client’s goal of serving ads effectively across multiple platforms.

Which types of digital marketing roles most commonly use Campaign Manager 360?

By vmartinez

Which types of digital marketing roles most commonly use Campaign Manager 360?

Publisher, strategists, and traders
Media traffickers, analysts, media planners
Media traffickers, strategists, and TV buyers
Analysts, traders, and media planners

A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets. Which ad placement option would be outside the scope of that campaign objective?

By vmartinez

A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets. Which ad placement option would be outside the scope of that campaign objective?

Tablet fitness news aggregation app
Desktop website for exercise news
An exercise and health monitoring app
Mobile website for running enthusiasts

Campaign Manager 360 Certification Exam Answers

When scheduling creatives within Campaign Manager 360, what’s one thing you need to do to make sure an appropriate ad will run every time?

Your client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from.Using Campaign Manager 360, which measurement feature would you select to meet this request?

You’re working with a new client looking to use video advertising within Campaign Manager 360.Which two types of video ad creatives can they use?

Within Campaign Manager 360, what are the components within each campaign?

You’re working with a clothing distributor who’s launching a new line of scarves. They’re running ads across mobile web and in-app inventory.If they want to see purchases across both platforms, which report should you run?

An apparel company is launching a baseball uniform line and wants to advertise their video ads within baseball game inventory.Before setting up their campaign in Campaign Manager 360, what’s the first thing they should do?

An electric company wants to advertise their business within several Android apps. After developing the campaign in Campaign Manager 360 and assigning creatives, there’s an error occurring.What may have caused the error?

A national medical device company is ready to launch their campaign for a new wheelchair.Which role within their organization has the ability to send the Campaign Manager 360 tags to advertisers?

An agency account manager has set up separate child advertisers for a client, a party supplies store.What’s the next step the account manager should take to get the client’s account ready in Campaign Manager 360?

You’re building an ad campaign for a photography supply store, and they’ve prepared many different creatives for their campaign.Which product should you select to help you easily integrate creatives while working with Campaign Manager 360?

When should an advertiser, who’s using Campaign Manager 360 to run an in-stream video ad campaign, consider activating default ads for placement?

Within Campaign Manager 360, what are the components of each account?

A computer repair shop has decided to focus their outreach efforts and develop a desktop ad campaign.Which ad placement option would they include in their campaign?

You’re ready for your tennis shoe campaign to launch.What do you need to do to make sure that Campaign Manager 360 knows to serve the creatives to a top sports site?

An agency is working with a jewelry retailer on a campaign. They review their client’s report in Campaign Manager 360 and notice that the default ads are running more often than the ads assigned by the campaign.What factor may be causing this issue?

Your colleague would like to set transcoding for their new campaign that includes in-stream video creatives, but they ask you for help about which Campaign Manager 360 hierarchy where they should look.How would you answer them?

You’re working with an online car rental agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They’re comfortable with coding.What solution would you recommend to meet their needs?

Your client, a skin care products company, is interested in a new ad campaign set up within Campaign Manager 360. They’ve already had their network set up within the platform.Step-by-step, which processes should you follow when carrying out their campaign?

An advertiser is ready to build their mobile ad campaign and they want their ads to serve on any modern browser.Which ad inventory options should they select?

Your client is an advertising agency that manages multiple clients across various categories.How should they structure their Campaign Manager 360 instance(s) to make sure there’s simple transferability?

When third-party cookies deprecate, what are the critical inputs for conversion attribution?

A hotel client asks you to measure how many users participated in their rewards program.Which Floodlight capability would you use to measure the information they’ve requested?

Your client, a national cleaning supplies business, is about to spin off a new subsidiary that you’ll also work with.How will you organize their Campaign Manager 360 network, so that they’re able to separate their business units and maintain a holistic overview of the company?

After setting up a campaign, a furniture company is ready to upload creatives for it.Which four options for creatives will they be able to use in Campaign Manager 360?

What technology can help an advertiser serve ads that work well for both desktop and mobile platforms?

Your client, who owns a vegan foods online store, is ready to roll out a video campaign. They only have companion ads ready to serve.What would you advise them to do?

You’re working with a movie production company on their latest release. They want to make sure their display ads appear in locations ideal for your brand.At what level in your Campaign Manager 360 account settings will you need to navigate to?

You’re about to present an ad campaign to a client and want to include the core platform integrations in Campaign Manager 360 as part of the pitch.Which platforms would you include in that presentation?

You’re about to open a new online store for your art supplies business. You’re ready to use mobile in-app advertising and want to be sure these can send visitors to the in-app landing page for the new online store.Which tool in Campaign Manager 360 should you select?

A marketer is using new creatives to expand an ad campaign for a tea shop.Which set of steps are relevant in the creative-serving process?

A PC accessories retailer has decided to add a new 640x480 MP4 video ad placement to their In-stream Video campaign.In Campaign Manager 360, what step should they take to include this video format and resolution option in their campaign?

A national motorcycle manufacturer has run a campaign across all devices, such as desktop, mobile phones, and tablets. They want to understand which devices their ads have appeared on.Which report should they look at?

A national sneaker company wants to see if their ad appeared outside of the geographic target.What’s a good way to view metrics for the geographic brand safety target?

You need to explain what Campaign Manager 360 is to a client.What answer will you give them?

Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad.To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?

A client would like to better understand how Campaign Manager 360 works.What’s the correct order of steps you’d use to describe Campaign Manager 360’s process?

A home improvement store has rebranded some of the hardware they sell. They want to determine the impact of their media campaigns by seeing how many new and unique users have bought their hardware and have seen their ads. Which reports will help them do this?

Using Campaign Manager 360, what kind of Verification settings would notify you if your ad was running beside content that wasn’t suitable for your brand?

A dental care products company would like to start using Campaign Manager 360 to begin a smartphone-focused mobile ad campaign.Which scenario reflects a consideration the company should be aware of when advertising on a smartphone?

Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed.Which video benchmark should you review within Campaign Manager 360 reporting?

What part of the Google Marketing Platform should you go to in order to manage connections across different products?

You’re a marketer for a wedding planning business, and you’ve been running a campaign across mobile web, mobile app, and desktop web platforms. When reviewing the campaign, you see that mobile-related metrics aren’t appearing.What may be the cause for the missing metrics?

Which positions at an agency would you expect to use Campaign Manager 360?

You want to figure out users’ ability to view their video ads. Which Campaign Manager 360 metric will allow you this insight?

Which platforms allow for native integrations with Campaign Manager 360?

After setting up separate child advertisers for your client, what’s the next step to prepare your client’s account in Campaign Manager 360?

Within Campaign Manager 360, what type of Verification settings will tell you if your ad ran beside content not suitable for your brand?

Your client wants to run their sneaker campaign across three different sports publishers, each with different video creative specifications. One accepts 300x250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications.How should you traffic this campaign?

What are the key inputs for conversion attribution after third-party cookie deprecation?

A furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones.Which scenario represents a consideration to bear in mind for advertising on a smartphone?

You’re working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads.What could be the cause of this issue?

You’re working with a car manufacturer looking to set up a campaign within Campaign Manager 360. They’ve just had their Campaign Manager 360 network created.What steps, in order, should you take to set up their campaign?

Which Floodlight feature makes it possible to measure specific elements on a webpage at the time of a conversion event?

What can Floodlight tags do within Campaign Manager 360?

A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets.Which ad placement option would be outside the scope of that campaign objective?

Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360.Which counting method should you use if you want to measure how many users downloaded the brochure?

A fitness equipment company is setting up their campaign and is ready to upload creatives to be hosted in Campaign Manager 360.What four options are available to them?

Your client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily.Which Campaign Manager 360 measurement feature should you use to meet their request?

Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing.What could be the reason for this error?

When looking within Campaign Manager 360 at a campaign what components would you find?

Where in the Google Marketing Platform can you manage connections across a number of its products?

Your client wants to measure users’ ability to see their video.Which metric within Campaign Manager 360 should they use to do this?

Your home decor client wants to start running mobile ads within their current campaign. Some creatives are already mobile-optimized and may be already appearing across mobile websites.What’s the first thing they should check within their Campaign Manager 360 account to make sure of delivery?

Which types of digital marketing roles most commonly use Campaign Manager 360?

A national pet food store is running a campaign across desktop, mobile phones, and tablets. They want to determine which devices their ads have appeared on.Which report should they review?

A fitness apparel brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns.Which reports should they be reviewing?

Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives.At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?

You’re working with a national flower distributor to plan desired creatives for a new campaign.During the creative serving process, which of the following steps are relevant to the process?

You’re working with a paper company that has multiple creatives for their upcoming card stock campaign.Which product works with Campaign Manager 360 to make sure of the seamless integration of creatives?

What’s a key differentiator of Campaign Manager 360?

A bookstore owner has chosen to add a 720x720 MP4 video ad placement to their In-stream Video campaign.In Campaign Manager 360, which action should they take to include this video format and resolution in their campaign?

A chain of barbershops would like to set up a mobile ad campaign to reach an on-the-go audience through their mobile devices.Which ad placement would be outside the focus of their campaign goal?

You want to set transcoding for your client’s in-stream video creatives in their campaign.In which Campaign Manager 360 hierarchy would you have the ability to set transcoding for in-stream video creatives?

Where do you go to see the connections you have set up between Google Marketing Platform products?

You’re a marketing manager for an online French foods store who, to enhance a sale, added a downloadable list of recipes on your site.Since you’ve also added a counter tag as one of your Floodlight tags in Campaign Manager 360, which counting approach should you use to measure downloads?

During website conversions, you’d like to find out which billing postal codes users entered.Which Floodlight feature can you use to help measure that information?

You’d like to share video campaign metrics with your business partners. You plan to show them the number of times people stop their video ad and the number of times people restart their video ad.To meet this goal, which two rich media metrics from Campaign Manager 360 would you share?

In what situation would you use the video impressions or video starts metric from Campaign Manager 360?

A business proprietor reviews an ad campaign within Campaign Manager 360.What components do they find in the campaign?