You’re ready for your tennis shoe campaign to launch.What do you need to do to make sure that Campaign Manager 360 knows to serve the creatives to a top sports site?
- Upload creatives that are specific to tennis shoes to your account.
- Choose optimal placements on the publisher for the tennis shoe campaign.
- Download and send tennis shoe placement tags to the specific publisher.
- Select the ad sizes for the tennis shoe campaign on the publisher.
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You’re ready for your tennis shoe campaign to launch. What do you need to do to make sure that Campaign Manager 360 knows to serve the creatives to a top sports site?
- Select the ad sizes for the tennis shoe campaign on the site.
- Download and send placement tags to the specific site.
- Choose optimal placements on the site for the tennis shoe campaign. .
- Upload your tennis-shoe-specific creatives into your account.
Explanation:
To ensure that Campaign Manager 360 serves the creatives for the tennis shoe campaign specifically to a top sports site, the correct action to take is to ‘download and send tennis shoe placement tags to the specific publisher.’ Placement tags are crucial components generated within Campaign Manager 360 that facilitate the accurate delivery and tracking of ads across various placements, including specific websites like the top sports site in this scenario. By downloading and sending the placement tags to the publisher, the campaign manager establishes the necessary connection between Campaign Manager 360 and the publisher’s ad serving system. This process ensures that the designated creatives tailored for the tennis shoe campaign are correctly displayed on the top sports site according to the specified targeting parameters and campaign settings. Uploading creatives, choosing placements, and selecting ad sizes are important steps within the campaign setup process, but downloading and sending placement tags directly addresses the requirement to instruct Campaign Manager 360 to serve the creatives on the desired publisher site. Therefore, this action correctly aligns with ensuring that the tennis shoe campaign reaches the intended audience effectively on the designated top sports site through Campaign Manager 360’s targeted ad serving capabilities.