Your new client’s business has a home decor division and a general contracting division. Since this is the first time you’re working with them, you’ll need to set up their Campaign Manager 360 network so they’re able to separate their divisions while also being able to see a holistic view of their company. What kind of setup will allow for this differentiation?

Your new client’s business has a home decor division and a general contracting division. Since this is the first time you’re working with them, you’ll need to set up their Campaign Manager 360 network so they’re able to separate their divisions while also being able to see a holistic view of their company. What kind of setup will allow for this differentiation?

• Set up two parent advertisers under one Campaign Manager 360 network.
• Set up two separate placements under the parent advertiser.
• Set up separate child advertisers under the parent advertiser.
• Set up separate campaigns under the parent advertiser.

 

Explanation:

The correct answer is ” correct: trueSet up separate child advertisers under the parent advertiser.” This setup in Campaign Manager 360 allows for the differentiation of divisions within the client’s business while still providing a holistic view of the entire company. By setting up separate child advertisers under a parent advertiser, each division (home decor and general contracting, in this case) can have its own distinct campaigns, creatives, targeting strategies, and budget allocations. This structure not only helps in organizing and managing campaigns specific to each division but also enables comprehensive reporting and performance analysis at both the divisional and overall company levels. The parent advertiser acts as an umbrella entity that provides a consolidated view of all advertising activities across both divisions, allowing for centralized oversight and strategic decision-making. This approach ensures that the client can effectively monitor and optimize the performance of each division’s advertising efforts independently while gaining insights into the combined impact of their marketing initiatives through Campaign Manager 360’s integrated reporting capabilities. Thus, setting up separate child advertisers under the parent advertiser is the correct configuration to facilitate divisional differentiation and holistic visibility within Campaign Manager 360 for the new client’s home decor and general contracting divisions.