A marketing manager for a German food brand is finalizing the campaign for a new product launch. Who should the manager reach out to in the company to share the Campaign Manager 360 tags with advertisers?
- Agency trafficker
- Agency media planner
- Agency creative planner
- Agency administrator
Explanation:
Agency trafficker is the correct person for the marketing manager to reach out to in the company to share the Campaign Manager 360 tags with advertisers because the trafficker is responsible for managing the implementation and delivery of ads. This role includes ensuring that the appropriate tracking tags are set up correctly, facilitating communication between the creative team and advertisers, and managing the technical aspects of ad campaigns. By coordinating with the agency trafficker, the marketing manager can ensure that the tags are effectively integrated into the campaign, enabling proper tracking and measurement of the product launch’s performance.