What technology can help an advertiser serve ads that work well for both desktop and mobile platforms?
- Native apps
- HTML5 format
- Campaign Manager 360
- Display & Video 360 Marketplace
or
- Campaign Manager 360
- Display & Video 360 Marketplace
- HTML5 tools
- Native apps
Explanation:
To effectively serve ads that perform well across both desktop and mobile platforms, the correct technology choice is HTML5 format. HTML5 is a versatile programming language used for creating interactive and responsive content that can adapt to various screen sizes and device types. Unlike older technologies like Flash, which had limitations on mobile devices, HTML5 ensures compatibility across desktops, smartphones, and tablets without requiring separate versions or adjustments. It supports multimedia elements, animations, and interactivity, making it ideal for designing engaging ad creatives that deliver consistent user experiences regardless of the device used. By utilizing HTML5 format in ad creation, advertisers can ensure their campaigns reach and engage audiences effectively across the diverse landscape of desktop and mobile platforms, optimizing performance and maximizing campaign effectiveness. Therefore, HTML5 format is the appropriate choice for advertisers looking to maintain seamless ad delivery and user experience across both desktop and mobile environments within Campaign Manager 360 or any other ad-serving platform.