You’re launching a new line of camping tents and are running ads across mobile web and in-app inventory.If your objective is to see purchases across both platforms, which report should you run?
- Run the Reach Report with impression reach metric
- Run the Multi-device Report with cross screen conversion metric
- Run the Path to Conversion Report with total revenue metric
- Run the Instant Report with total conversions metric
Explanation:
Run the Instant Report with total conversions metric because it provides real-time insights into the number of purchases made across both mobile web and in-app platforms. This report allows you to quickly assess the effectiveness of your ads by tracking conversions directly related to your new line of camping tents. By focusing on total conversions, you can evaluate the overall performance of your advertising strategy and make timely adjustments to optimize for better results across both channels.