An agency represents a photography accessories dealer as a client. The dealer is ready to set up a campaign within Campaign Manager 360, with their network just created. What steps, in order, should the agency follow to organize the campaign?
- The agency should: (1) create an advertiser, (2) create a campaign, (3) create a site, (4) create a placement, (5) upload creatives, (6) create ads, (7) associate the ads, (8) assign placements and creatives, then (9) download and send placement tags.
- The agency should: (1) create a placement, (2) create an advertiser, (3) create a campaign, (4) upload creatives, (5) create ads, then (6) download and send placement tags.
- The agency should: (1) create ads, (2) create an advertiser, (3) create a campaign, (4) create a placement, (5) upload creatives, then (6) download and send placement tags.
- The agency should: (1) create a campaign, (2) create an advertiser, (3) create a placement, (4) create a site (5) upload creatives, (6) create ads, (7) assign placements and creatives, (8) download and send placement tags, then (9) associate the ads.
or
An agency represents a photography accessories dealer. The dealer is ready to set up a campaign within Campaign Manager 360, with their newly created network.What steps, in order, should the agency follow to organize the campaign for their client?
- The agency should: (1) create an advertiser, (2) create a campaign, (3) create a site, (4) create a placement, (5) upload creatives, (6) create ads, (7) associate the ads, (8) assign placements and creatives, then (9) download and send placement tags.
- The agency should: (1) create a placement, (2) create an advertiser, (3) create a campaign, (4) upload creatives, (5) create ads, then (6) download and send placement tags.
- The agency should: (1) create ads, (2) create an advertiser, (3) create a campaign, (4) create a placement, (5) upload creatives, then (6) download and send placement tags.
- The agency should: (1) create a campaign, (2) create an advertiser, (3) create a placement, (4) create a site (5) upload creatives, (6) create ads, (7) assign placements and creatives, (8) download and send placement tags, then (9) associate the ads.
Explanation:
The agency should: (1) create an advertiser, (2) create a campaign, (3) create a site, (4) create a placement, (5) upload creatives, (6) create ads, (7) associate the ads, (8) assign placements and creatives, then (9) download and send placement tags is the correct sequence of steps because it follows the logical order needed to set up and organize the campaign effectively within Campaign Manager 360. Starting with creating an advertiser establishes the client’s identity in the system, followed by creating a campaign to define the advertising goals. Creating a site ensures that the ads have a destination for tracking and reporting purposes. After setting up placements, uploading creatives, and creating ads, associating the ads with the placements and creatives ensures that everything is correctly linked. Finally, downloading and sending placement tags is essential for tracking the ads in the publisher’s system. This structured approach ensures that all components of the campaign are properly aligned and ready for execution.