After looking over a report in Campaign Manager 360 about a client’s new campaign, you observe that the default ads run more frequently than the new ads for the campaign. What may be the reason for this happening?
- Allowing both ad types to run across various sites and platforms
- Including geographic, language, and technology targeting
- Setting up the priority of the ad to “2,” which then ran before the standard ad
- Including three different creatives to run in this campaign
Related question:
After looking over a report in Campaign Manager 360 about a client’s new campaign, you observe that the default ads run more frequently than the new ads for the campaign.What could cause this to happen?
- Including three different creatives to run in this campaign
- Allowing both ad types to run across various sites and platforms
- Setting up the priority of the ad to “2,” causing it to run before the standard ad
- Choosing to include geographic as well as language targeting
Explanation:
Choosing to include geographic as well as language targeting could cause the default ads to run more frequently than the new ads because such targeting can limit the audience available for the new ads. If the new ads are tailored to specific geographic locations or languages, they may not be served as often if there are fewer eligible users compared to the broader audience for the default ads. As a result, the system may prioritize serving the default ads, which have a wider reach, over the more narrowly targeted new ads, leading to a higher frequency of impressions for the default creatives.