A hotel client asks you to measure how many users participated in their rewards program.Which Floodlight capability would you use to measure the information they’ve requested?
- Use a custom parameter.
- Use a custom variable.
- Use a custom attribution.
- Use a custom metric.
Explanation:
To measure how many users participated in the hotel client’s rewards program within Campaign Manager 360, the correct Floodlight capability to utilize is ‘Use a custom variable.’ Custom variables in Floodlight allow for the creation of specific data points that can track and report on various user interactions or attributes across campaigns. In this scenario, setting up a custom variable enables the hotel client to capture and analyze data related to participants in their rewards program. This could involve assigning a unique identifier or status flag to users who enroll or engage with the program, providing actionable insights into program effectiveness and user behavior. Unlike custom parameters, which typically refer to dynamic values passed through URLs or tags, custom variables within Floodlight are designed to store and report on persistent data points related to user activity or campaign-specific metrics. This distinction ensures that the hotel client can accurately track and measure participation in their rewards program over time, facilitating informed decision-making and optimization of their marketing efforts. Therefore, opting to use a custom variable aligns with the specific need to measure user participation in the rewards program effectively within Campaign Manager 360, leveraging its capabilities to enhance campaign performance and achieve strategic objectives related to customer engagement and loyalty initiatives.