A PC accessories retailer has decided to add a new 640×480 MP4 video ad placement to their In-stream Video campaign.In Campaign Manager 360, what step should they take to include this video format and resolution option in their campaign?
- Enable the specific option in the transcode list.
- Enable all transcoding options in the list.
- Take no further steps after uploading the video file.
- Submit a new tag to publishers who’ll serve the ad.
Explanation:
In Campaign Manager 360, to include a new 640×480 MP4 video ad placement in an In-stream Video campaign for a PC accessories retailer, the correct step the retailer should take is to enable the specific option in the transcode list. Transcoding refers to the process of converting video files into different formats and resolutions suitable for various devices and platforms where ads will be displayed. By enabling the specific option in the transcode list for 640×480 MP4 video, the retailer ensures that Campaign Manager 360 prepares the video ad in the correct format and resolution needed for the new ad placement. This step is crucial because different ad placements and publishers may have specific requirements regarding video formats and resolutions to ensure optimal playback and performance. Simply uploading the video file without enabling the correct transcoding option may result in the ad not displaying properly or being rejected by publishers due to format mismatch. Therefore, enabling the specific option in the transcode list within Campaign Manager 360 is essential to seamlessly integrate the new video ad placement into the In-stream Video campaign, ensuring it reaches the intended audience effectively across various platforms and devices.