A marketer is using new creatives to expand an ad campaign for a tea shop.Which set of steps are relevant in the creative-serving process?
- The marketer should use creative rotation rules, creative weight, and creative type.
- The marketer should use creative rotation rules, creative flight dates, and creative scheduling.
- The marketer should use creative rotation rules, creative weight, and creative scheduling.
- The marketer should use creative length, creative weight, and creative scheduling.
or
A marketer is expanding an ad campaign for a tea shop with the help of new creatives. Which set of steps are relevant in the creative-serving process?
- The marketer should use creative rotation rules, creative weight, and creative type.
- The marketer should use creative rotation rules, creative flight dates, and creative scheduling.
- The marketer should use creative rotation rules, creative weight, and creative scheduling.
- The marketer should use creative length, creative weight, and creative scheduling.
Explanation:
When expanding an ad campaign for a tea shop with new creatives, the relevant steps in the creative-serving process include creative rotation rules, creative weight, and creative scheduling. Creative rotation rules determine how often different creatives are shown to users, helping to prevent ad fatigue and ensuring varied exposure. Creative weight allows the marketer to allocate impressions or display frequency among different creatives based on their importance or performance goals. Creative scheduling involves setting specific times or dates for when creatives should be displayed, optimizing visibility during peak engagement periods or relevant times for the tea shop’s target audience. These steps collectively ensure effective management and optimization of the ad campaign’s creatives, maximizing their impact and relevance to potential customers. Thus, selecting creative rotation rules, creative weight, and creative scheduling aligns with best practices in campaign management, aiming to enhance engagement and drive results for the tea shop’s advertising efforts.