Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad.To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?
- Video plays and video completions
- Video pauses and video completions
- Video plays and video pauses
- Video stops and video replays
Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad. To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?
- Video plays and video completions
- Video pauses and video completions
- Video plays and video pauses
- Video stops and video replays
Explanation:
To fulfill the client’s request for video campaign metrics on how many times users stop and restart their video ad in Campaign Manager 360, the correct metrics to show are video stops and video replays. These metrics provide specific insights into user interactions with the video ad. Video stops indicate the number of times users paused or stopped the video during playback, which can indicate disinterest or interruption in viewing. Video replays, on the other hand, show how many times users restarted or replayed the video after it had stopped or completed, reflecting engagement or interest in the content. By presenting both these metrics, the advertiser gains a comprehensive understanding of viewer behavior within the video ad, helping to assess engagement levels, optimize content, and refine targeting strategies to enhance overall campaign performance. This approach leverages Campaign Manager 360’s capabilities to provide detailed analytics on user interactions with video ads, enabling data-driven decisions to maximize the effectiveness and impact of future video campaigns. Thus, showcasing video stops and video replays aligns with the client’s request for insights into user engagement dynamics during video ad playback, offering actionable data for campaign optimization and performance evaluation.