Your fitness equipment client just launched a virtual fitness app. They’re offering a pricing special for users who download their app in-store. Your client would like to have the website traffic directed to the mobile site, then have the mobile site traffic directed to the store for the special.What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?
- Use mobile targeting to traffic two separate ads so that users can be directed accordingly.
- Use audience targeting to include users who have already purchased equipment from the brand.
- Use mobile targeting to include mobile app and mobile web ads to their campaign.
- Use audience targeting to engage users looking for virtual fitness apps and who are close to a store location.
Explanation:
The correct answer is ‘Use mobile targeting to surface two separate ads so that users can be directed accordingly.’ In Campaign Manager 360, to achieve the outcome of directing website traffic to the mobile site and then to the store for a special offer, using mobile targeting to create separate ads is the appropriate strategy. This approach allows you to tailor ad creatives specifically for mobile users, directing them to the mobile site where they can learn about the app and the pricing special. From there, another ad can be crafted to encourage users who visit the mobile site to visit the store to redeem the special offer. By segmenting your traffic and using mobile targeting effectively, you ensure that your messaging is relevant and actionable at each stage of the customer journey—from initial awareness on the mobile site to driving store visits for conversion. This method not only enhances user experience by providing targeted information but also maximizes the effectiveness of your advertising spend by guiding users through a cohesive and optimized path towards app download and store visitation, aligning with your client’s objectives for their virtual fitness app launch and promotional strategy within Campaign Manager 360.