Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
- Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
- Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
- Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
- Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.
Explanation:
The correct answer is **Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.** This scenario illustrates Quinn effectively using remarketing to drive action by targeting users who have already shown interest in his products but haven’t completed a purchase. By creating a list of cart abandoners, Quinn can specifically target users who visited his website, added items to their cart, but didn’t follow through with a purchase. Showing them an ad with a promotional discount code serves as a powerful incentive to encourage these users to revisit the website and complete their purchase, thereby driving action and potentially increasing sales. Remarketing in this manner allows Quinn to strategically re-engage with potential customers who are already familiar with his brand, increasing the likelihood of conversion and maximizing the effectiveness of his Display campaign.