You’re a marketer for a wedding planning business, and you’ve been running a campaign across mobile web, mobile app, and desktop web platforms. When reviewing the campaign, you see that mobile-related metrics aren’t appearing.What may be the cause for the missing metrics?
- Mobile reporting dimensions weren’t added into Report Builder.
- The campaign only included the “mobile app installs” option.
- The campaign only allowed for the “mobile app” option.
- The “mobile website” option was not enabled in the campaign.
Explanation:
The correct answer is ‘Mobile reporting dimensions weren’t added into Report Builder.’ In Campaign Manager 360, if mobile-related metrics are not appearing when reviewing a campaign across different platforms like mobile web, mobile app, and desktop web, the likely cause is that the mobile reporting dimensions were not included in Report Builder. Report Builder allows marketers to customize and specify which dimensions and metrics they want to include in their reports. If mobile reporting dimensions (such as Mobile Site, Mobile App, Mobile Device Type, etc.) are not added to the Report Builder settings, Campaign Manager 360 will not generate metrics specific to mobile platforms. This omission can result in missing data related to impressions, clicks, conversions, and other key performance indicators from mobile channels. Therefore, to ensure comprehensive campaign performance analysis across all platforms, including mobile, it is crucial to configure Report Builder settings to include relevant mobile reporting dimensions. This adjustment will enable marketers to accurately assess the effectiveness and impact of their campaigns across mobile web, mobile app, and desktop web platforms, helping them make informed decisions and optimizations to enhance overall campaign performance and achieve marketing objectives effectively within the wedding planning business context.