Which positions at an agency would you expect to use Campaign Manager 360?
- Media planners, traders, and publishers
- TV buyers, media traffickers, and strategists
- Analysts, media planners, media traffickers
- Traders, analysts, and media planners
Explanation:
The correct answer is ‘Analysts, media planners, media traffickers.’ Campaign Manager 360 is a comprehensive ad management platform within the Google Marketing Platform that is typically utilized by analysts, media planners, and media traffickers within an agency setting. Analysts use Campaign Manager 360 to analyze campaign performance data, generate insights, and optimize strategies based on data-driven decisions. Media planners rely on Campaign Manager 360 to plan and manage media campaigns, including setting up ad placements, targeting criteria, and budget allocations across various channels and platforms. Media traffickers play a crucial role in executing campaigns within Campaign Manager 360, ensuring that ads are properly trafficked, scheduled, and delivered according to campaign specifications and client requirements. Together, these roles collaborate closely to ensure the effective implementation, monitoring, and optimization of digital advertising campaigns using Campaign Manager 360. This platform provides tools for campaign setup, ad serving, audience targeting, and performance reporting, making it indispensable for agencies and professionals involved in digital media planning, buying, and campaign management. Thus, analysts, media planners, and media traffickers are the primary positions expected to leverage Campaign Manager 360 to achieve campaign objectives efficiently and effectively within an agency environment.