Jasmine wants to understand the impact a campaign had on the perception of her brand. Which of the following should she consult?
- Purchase frequency
- Brand halo
- Third-party: brand lift studies
- Retail insights
Home » Amazon Advertising Foundations Certification Answers » Page 5
Amazon Advertising Foundations Certification Assessment Answers
The Amazon Advertising foundations Certification validates an individual's general knowledge of Amazon Advertising solutions, with emphasis on display advertising. Topics include an introduction to Amazon Advertising, understanding audience solutions for display advertising, measuring display advertising campaigns, and reaching audiences across the customer journey.
This assessment is comprised of 42 questions which cover the foundations of Amazon Advertising.
URL: https://learningconsole.amazonadvertising.com/student/path/1540-amazon-advertising-foundations-certification
Questions:
By vmartinez
Jasmine wants to understand the impact a campaign had on the perception of her brand. Which of the following should she consult?
By vmartinez
Devin is tasked with a long-term goal of building his brand’s customer base. Which of these ad types can help build brand awareness by featuring a custom headline, logo, and set of products?
By vmartinez
Penny has uploaded an MPEG-4 file in the Amazon DSP to use for her creative. Which of the following creative types is she employing?
By vmartinez
True or false? In-stream video ads do not appear within video content and typically use space reserved for a display ad on a website or app.
By vmartinez
True or false? Third-party served ads in Amazon DSP can be used on third-party desktop and mobile sites, third-party apps, third-party video, and Amazon O&O.
By vmartinez
Wilfredo works for an advertising agency and is interested in leveraging Amazon Advertising to reach his audience in an unconventional way. Which solution would be appropriate for this goal?