HouseWarez is running a campaign to remarket to existing brand customers for cross-selling purposes. What stage of the customer journey is HouseWarez focusing on?
- Loyalty
- Purchase
- Awareness
- Consideration
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Amazon Advertising Foundations Certification Assessment Answers
The Amazon Advertising foundations Certification validates an individual's general knowledge of Amazon Advertising solutions, with emphasis on display advertising. Topics include an introduction to Amazon Advertising, understanding audience solutions for display advertising, measuring display advertising campaigns, and reaching audiences across the customer journey.
This assessment is comprised of 42 questions which cover the foundations of Amazon Advertising.
URL: https://learningconsole.amazonadvertising.com/student/path/1540-amazon-advertising-foundations-certification
Questions:
By vmartinez
HouseWarez is running a campaign to remarket to existing brand customers for cross-selling purposes. What stage of the customer journey is HouseWarez focusing on?
By vmartinez
Tamiko is an advertiser at a bowling supply company running a display campaign. She wants to learn more about audiences that share similar attributes to the audiences she is currently reaching through her campaign. What should Tamiko consult to learn more about this?
By vmartinez
Minoru is an advertiser at a consumer packaged goods company. He recently ran a campaign where his primary goal was to drive loyalty for his brand’s lavender scented laundry detergent. Which metric would be the best indicator of this campaign’s success in helping drive loyalty?
By vmartinez
Which of the following audiences might help Red Eye Coffee, a brand that sells canned coffees, increase consideration for their products? (Select 2)
By vmartinez
Cliff is an advertiser at a luxury bedding company and wants to reach shoppers that recently shopped for related products. Which of the following audiences should he select? (Select 2)
By vmartinez
Zoya is an advertiser at a furniture company. She recently ran a campaign where she promoted the brand’s new line of luxury armchairs. She wants to understand how this campaign impacted sales across her brand’s other product lines that were not advertised in this campaign. Which metrics should Zoya look at to understand this?