As a digital marketer, you update the product page checkout button color after a successful A/B test. This strategy falls under which marketing funnel stage?
- Loyalty
- Consideration
- Conversion
- Awareness
Explanation:
Updating the product page checkout button color after a successful A/B test falls under the Conversion stage of the marketing funnel. In the conversion stage, the primary focus is on turning potential customers into actual buyers. Optimizing elements like the checkout button color is a strategic move to enhance the user experience and streamline the path to purchase, thereby increasing the likelihood of conversions. Unlike awareness, consideration, or loyalty stages, where the emphasis is on different aspects of the customer journey, conversion specifically targets actions that lead to completing a transaction and securing a sale.