If an advertiser’s goal is for campaign eﬃciency, which ASINs should they avoid using? (Select 2)
- ASINs that have low sales
- ASINs with 5 star reviews
- Best-selling ASINs
- ASINs with 2 star reviews
Campaign efficiency is measured using two objectives ACOS and ROAS. A better Campaign efficiency can be achieved by getting a lower ACOS and higher ROAS.
This is only possible if the advertiser avoids using ASINs that have low sales and ASINs with 2 star reviews that do not meet the retail readiness guidelines.