If ASINs are not driving sales in a campaign, what would an advertiser see in the advertising product report?
- high ACOS
- neither of these
- low ACOS
ACOS is the amount you’ve spent on a campaign divided by total sales during the campaign. This tells you the percentage of your sales you’ve spent on advertising.
If ASINs are not driving sales in a campaign then this means the total sales are really for the advertising money you’re spending on that product. This will reflect as high ACOS in the advertising product report.