The __________ field functions as a grouping indicator for the impression and any associated clicks, view events, or conversion events.
- conversions
- engagement_scope
- request_tag
- purchases
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Amazon Marketing Cloud Certification Answers
Amazon Marketing Cloud (AMC) is a secure, cloud-based clean room solution that allows advertisers to perform analytics across pseudonymized signals, including Amazon Ads event tables as well as their own inputs. The Amazon Marketing Cloud Certification validates an individual's proficiency using the AMC user interface and their ability to leverage event tables to write queries and generate advanced performance reports.
Exam Url: https://learningconsole.amazonadvertising.com/student/path/36272-amazon-marketing-cloud-certification?sid=5d357e06-4896-4acf-bb3f-a1bf59ae6766&sid_i=8
Amazon Marketing Cloud Certification Assessment
This assessment is comprised of 50 questions which cover topics related to the Amazon Marketing Cloud Certification.
Amazon Marketing Cloud Certification Answers
Questions:
By vmartinez
The __________ field functions as a grouping indicator for the impression and any associated clicks, view events, or conversion events.
By vmartinez
Since the amazon_attributed_events_* tables contain ad-attributed conversions across all of your Amazon Ads media, you can aggregate them by sponsored ads vs. Amazon DSP using the __________.
By vmartinez
How would you adapt this query to obtain cost and impression metrics by supply_source?
By vmartinez
Why is this query unsuitable for assembling a rule-based audience of those who have completed a conversion event?
SELECT user_id FROM conversions