A customer views an ad, clicks on the ad, and then makes a purchase. What type of activity is this?
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Amazon DSP Advanced Certification Answers
Exam URL: https://learningconsole.amazonadvertising.com/student/path/6635-amazon-dsp-advanced-certification
Questions:
By vmartinez
A customer views an ad, clicks on the ad, and then makes a purchase. What type of activity is this?
By vmartinez
This type of pixel can be generated by navigating to the events tab in Amazon DSP.
By vmartinez
Attribution reinstatements occur 10 days, 2 weeks, and 4 weeks after the original conversion is attributed to a campaign. This process then occurs on a rolling basis following each reinstatement.
By vmartinez
All lines in an order are opted into budget optimization, but the most efficient line has the lowest allocated budget. What is an optimization you could make to help allocate more budget to that top-performing line?
By vmartinez
Which audience type drives consideration for your brand, by engaging users that have regularly demonstrated shopping behaviors reflective of broad interest groups, like tech enthusiasts and foodies.
By vmartinez
Creative macros can be used to allow third-parties to view metrics to provide greater visibility into third-party creatives served through Amazon DSP.